CRO Specialist
Comfrt
USA (Remote)
$80K/yr - $100K/yrIn-houseFull-timeMid level2+ years exp.
11 hrs ago
Manager, eCommerce Content & Optimization
USA (Remote)
$111K/yr – $144K/yrManager6+ years expFull time
Posted 6 hrs ago
Job Summary
Own and optimize digital commerce content and conversion across DTC and priority retailers, driving SEO, content standards, and cross-functional collaboration.
- Own the roadmap and priorities for digital commerce content
- Lead SEO and content optimization initiatives
- Collaborate with Brand, Sales and Social teams to extend approved content into eCommerce experiences
Job Description
Responsibilities
- Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages
- Optimize product detail pages, category pages, landing pages, educational content, imagery, video and product information
- Lead content and merchandising requirements for website refreshes, product launches and DTC enhancements
- Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights
- Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers
- Lead SEO, answer-engine optimization and responsible AI-content optimization initiatives
- Manage ratings-and-reviews platforms, migrations, product mapping and approved review-generation programs
- Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels
- Establish content standards, approval workflows and quality-assurance processes
- Lead agency deliverables, timelines, budgets, scopes of work and performance reviews
Requirements
- Bachelor's degree in Marketing, Communications, eCommerce, Business or a related field
- 6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO or a related discipline
- Hands-on experience with Shopify or a comparable eCommerce platform
- Experience optimizing product detail pages, landing pages and digital shopping experiences
- Working knowledge of SEO, web analytics, conversion optimization and content measurement
- Experience leading agencies and complex cross-functional projects
- Strong written communication, editorial judgment and attention to detail
- Experience with Syndigo or another digital-shelf platform preferred
- Experience with Bazaarvoice, Yotpo or a comparable ratings-and-reviews platform preferred
- Consumer health, wellness or another regulated consumer category a plus
Benefits
- medical, dental, and vision insurance, 401K with company matching contributions, paid sick days, vacation, holidays, paid parental leave, short-term and long-term disability coverage, life insurance, and wellness programs.
Vytalogy Wellness, LLC
Every day, Vytalogy Wellness (Vytalogy) and its family of brands, Natrol and Jarrow Formulas, bring a vibrant energy to life by fusing science and quality ingredients to create highly-efficacious products that make a transformative impact on consumers’ lives.Natrol and Jarrow Formulas, two leading vitamin and supplement brands, have been helping consumers achieve their wellness goals for a combined 85 years. Recognized as trusted, long-standing leaders in the vitamin and supplement industry, Natrol is the No. 1 drug-free sleep aid brand in America and Jarrow Formulas is the No. 1 probiotic brand for customer satisfaction, according to ConsumerLab.com's Survey of Supplement Users for 2021.
Salaries
Posted range
$111K/yr – $144K/yr
Taken straight from the job posting.
CRO median pay in the United States
Most pay falls between $80K and $121K. Based on 111 salaries.
Marketing Team
Marketing Team Size
29 (8% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
30.9%
Direct
45.3%
Referral
7.2%
Social
14.8%
Paid
1.6%
Headcount Trend
Current headcount: ~368
News about Vytalogy Wellness, LLC
Links
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