Conversion Rate Optimization Manager - Shopify DTC

Responsibilities

• You will own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells.
• This is an all-in-one role: you set the strategy and you do the work – building the backlog, briefing and QA-ing tests, launching them and shipping the winners.
• Outcomes (what success looks like) 90-day targets for each outcome are agreed with you before your start date.
• Conversion rate and revenue per visitor rise on both brands – measured weekly by brand (Intelligems, Shopify)
• Paid-acquisition landing pages and funnels that convert – CVR and RPV per funnel (Intelligems, Northbeam)
• Continuous improvement across the website – tests live every week; winners shipped
• AOV and post-purchase upsell take rate rise – AOV (Shopify), upsell take rate (AfterSell)
• No conversion drop goes unnoticed – drops caught and raised the same day
• Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.
• Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells.

Requirements

• CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must.
• Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up.
• Funnels: Experience building and testing paid-acquisition funnels and landing pages.
• Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help.
• Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.
• Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule.
• Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin.
• No issue working overtime or on the weekends if needed. You are passionate about your work.
• Excellent cultural fit as per our values above.
• Excited to play a big role in scaling the company and work closely with the founder.

Preferred

• Bonus points: subscription or pet brand experience.