Responsibilities

• DRI for the end-to-end website CVR from Meta ads in a specific country.
• You’ll deeply understand our target customer in your specific country, think of macro tests to run, then get them executed.
• You’re responsible for the whole process: idea → hypothesis → test → result → learning → idea.
• You’re responsible for a specific country’s landers, quiz, checkout.
• This is a hands-on role, and you’ll live in the weeds running experiments each day.
• We run on Omniconvert, PostHog, and Hex, but you’ll remain tool-agnostic and able to operate across whatever testing + analytics stack is required.
• Great performance in the role means we can rapidly scale Meta spend in your specific country.
• Funnel Conversion is critical to scaling up our international growth efforts.
• If you nail the role, you’ll be a leading candidate for future senior roles across the Growth & Product teams.
• This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time most weekdays.

Requirements

• Experience: You've spent 4+ years running a high volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
• Macro swings: You don’t get stuck in hill climbing when we have no idea whether we’re yet on the right hill.
• Zest: You just get consumer. You have strong taste for consumer experience and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Funnel literacy: You understand the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
• Hands-on & autonomous: You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts.
• Engineering: You’re sufficiently technical so code doesn’t bother you.
• Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Analytics: You’re maniacal about your metrics. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling. You care a weird amount about your analytics stack.

Benefits

• Healthcare: comprehensive medical insurance (if appropriate).
• Remote: our team is fully distributed across the world and functions fully remotely.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.
• GLP-1s: free membership with a clinic offering GLP-1s.
• Health coaching: free biweekly health coaching so you stay healthy.
• Work coaching: free biweekly work coaching so you stay sharp + calm.
• Equipment: Macbook & work-from-home equipment provided as needed.
• What are we missing? We're still early so you get to shape our culture.