Responsibilities

• Meta Click → Sale CVR: You are DRI for the end-to-end website CVR from Meta ads across all countries.
• You will manage the rapidly expanding Funnel Conversion team, which consists of country-specific Product Squads (1x per country):
• 1x Funnel Conversion Lead
• 1x Engineer
• 1x Designer
• You will be an excellent IC yourself at the below, and you will create the environment for your Leads to be excellent too:
• Customer & marketing understanding: Leads must go deep on our target customer(s) in their specific country. Why are they converting and why are they not? Specifically at this stage of the GLP-1 take-up cycle in this specific country.
• Ideas & prioritizing: Leads have many ideas, both macro & micro, produced from customer insights / session data / market research / funnel performance. Leads create precise hypotheses and order them ruthlessly. Leads’ experiments are always well designed to avoid unhelpful ambiguity of results.
• Execution: Leads are DRI for getting tests shipped. Leads run a Product Squad of 1x Engineer + 1x Designer. Tests get shipped rapidly and always to high-quality.
• Measure & learn: Leads measure everything important and use that information to inform their future testing.

Requirements

• Experience: You've spent 5+ years leading & running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
• Macro swings: You don’t get stuck in hill climbing when we have no idea whether we’re yet on the right hill.
• Zest: You just get consumer. You have strong taste for consumer experience and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Funnel literacy: You understand the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
• Hands-on & autonomous: You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts. You haven’t simply managed an agency and/or a team. You don’t need your hand held & you don’t get overwhelmed easily.
• Analytics: You’re maniacal about your metrics. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling. You care a weird amount about your analytics stack.
• Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.

Benefits

• Healthcare: comprehensive medical insurance (if appropriate).
• Remote: our team is fully distributed across the world and functions fully remotely.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.
• GLP-1s: free membership with a clinic offering GLP-1s.
• Health coaching: free biweekly health coaching so you stay healthy.
• Work coaching: free biweekly work coaching so you stay sharp + calm.
• Equipment: Macbook & work-from-home equipment provided as needed.
• What are we missing? We're still early so you get to shape our culture.