Manager, Digital Marketing & Strategy (Wine & Spirits)

Responsibilities

• Executes integrated digital marketing strategies aligned with portfolio and brand objectives
• Maintains annual brand marketing calendars across social media, CRM, website, email, experiential marketing, and key commercial initiatives
• Project Management: Uses Asana or other tools as directed by VP of Digital Marketing Strategy to ensure all team members are across deliverables, KPIs, and brand activities
• Identifies and drives opportunities to strengthen brand awareness, consumer engagement, and business growth through digital marketing initiatives
• Leads day-to-day execution of digital campaigns from planning through launch, optimization, and post-campaign analysis
• Conducts consistent performance reporting and campaign analysis, providing recommendations to optimize future marketing efforts
• Oversees assigned agency relationships, ensuring deliverables are completed on time, on budget, and aligned with brand strategy
• Leads the development of content briefs, creative requests, and production timelines for photography, video, digital assets, and campaign creative
• Collaborates cross-functionally with PR, Creative, agency partners to execute integrated marketing initiatives
• Ensures approvals and processes are followed to maintain consistency and elevated brand identity

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
• 3–5 years of experience in digital marketing, social media management, or content creation within entertainment, music, or agency environments
• Proven experience managing social media accounts for talent, brands or media outlets
• Experience with social publishing and listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite) and basic creative editing applications
• Solid fluency in execution across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms
• Strong hands-on skills in mobile photography, video capture, and real-time editing using mobile tools (CapCut, Canva, Adobe Express/Lightroom)
• Professional demeanor with experience working directly with high-profile talent and key stakeholders in fast-paced environments
• Strong project management skills with the ability to manage multiple tight deadlines and adapt to real-time, fluid schedules
• Willingness to travel and support digital requests outside standard business hours for live events, releases, and real-time moments
• Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days
• CAREER : Career and skill development programs with School of Live
• WEALTH : 401(k) program with company match
• Note – Roc Nation benefits and policies differ from Live Nation