Manager, Creator Strategy & Partnerships at Influential | New York City, NY | $80K/yr – $100K/yr

Manager, Creator Strategy & Partnerships

New York City, NY (Remote)

$80K/yr – $100K/yrManager5+ years expFull time

Posted 3 months ago

Job Summary

Own a data-driven creator strategy program for a dedicated pod, translating briefs into differentiated, culturally relevant campaigns with fast, client-ready outputs.

Channel and talent-market ownership: translate briefs into differentiated creator strategies using platform data and trends.
Quality and speed: maintain high output quality, QA creator lists, and ensure on-time, client-ready deliverables.
Stakeholder partnership: act as POC with agencies and sales teams, surfacing exclusive opportunities and pre-sale strategy.

Job Description

Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
Lead workload distribution and prioritization across pod to maximize efficiency and output quality
Maintain a high bar for precision and service excellence, ensuring all deliverables are client-ready
Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
Translate client briefs into clear, insight-driven creator strategies
Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
Lead sourcing for celebrity, VIP, and high-profile talent within the pod
Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior

5+ years of relevant experience
Prior experience in a talent agency or influencer marketing agency environment
Deep Creator Economy Expertise : Strong understanding of platforms, trends, talent landscape, and cultural signals
Strategic Leadership : Ability to translate briefs into clear, differentiated creator strategies
Exceptional Judgment : High standard for talent quality, brand alignment, and cultural relevance
Storytelling & Communication : Skilled at articulating the “why” behind talent decisions in a compelling way
Operational Excellence : Proven ability to manage multiple workstreams while maintaining quality and speed
Relationship Management : Strong experience working with talent agencies, creators, and internal stakeholders
Data & Insight Fluency : Ability to leverage platform data, historical performance, and market insights to inform decisions
Proactive Mindset : Identifies opportunities ahead of demand and drives innovation within the team

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

43% CEO approval