Responsibilities

• Develop and execute integrated digital campaigns that drive audience growth, engagement, conversions, and revenue.
• Plan, launch, and optimize paid advertising across channels such as Meta, Google, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Manage campaign budgets, testing, pacing, reporting, and ongoing performance optimization.
• Build and maintain relationships with influencers, creators, affiliates, and aligned brand partners.
• Identify and execute collaborations that introduce the brand to relevant new audiences.
• Lead organic marketing across social media, email, partnerships, and other owned channels.
• Partner with creative, editorial, and leadership teams on messaging, content, and campaign assets.
• Monitor audience behavior, platform shifts, and campaign data; turn insights into clear recommendations and next steps.
• Create repeatable systems for campaign planning, creator outreach, reporting, and optimization.

Requirements

• 5+ years of hands-on digital marketing experience , ideally with a consumer-facing, media, e-commerce, membership, subscription, creator, or high-growth brand.
• Proven success managing paid campaigns tied to meaningful outcomes, including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales.
• Strong experience with Meta Ads Manager; experience with Google Ads, TikTok Ads, YouTube, and LinkedIn.
• Experience managing influencer, creator, affiliate, or brand-partnership campaigns from outreach through execution and reporting.
• Strong command of organic social strategy, content distribution, email marketing, and audience development.
• Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths.
• Excellent written communication, project management, and relationship-building skills.
• An organized, resourceful working style and the ability to manage multiple priorities independently.
• Comfort working in a fast-moving, entrepreneurial environment where initiative and sound judgment matter.

Preferred

• Experience with newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands.
• Familiarity with Klaviyo, Shopify, Google Analytics, affiliate platforms, influencer-management tools, or similar systems.
• Experience collaborating with founders, creators, editors, or public-facing thought leaders.