Sr. Digital Marketing Strategist

Los Angeles, CA (Remote)

Salary Not AvailableSenior Level8+ years expContract

Posted 2 hrs ago

Job Summary

Own the end-to-end digital marketing program for hospitality and lifestyle clients, driving demand, conversions, and revenue while optimizing CRM, websites, analytics, and AI-powered workflows.

Lead performance-driven initiatives across channels
Build and optimize HubSpot, WordPress, GA4 dashboards

Job Description

Responsibilities

Developing and overseeing digital marketing strategies across hospitality and lifestyle clients
Leading performance-driven marketing initiatives designed to increase demand, conversion, and revenue
Managing and optimizing CRM and marketing automation systems (HubSpot)
Working within WordPress environments to support website performance, UX, SEO, and conversion optimization
Building and interpreting Google Analytics and campaign reporting dashboards
Identifying opportunities for improved attribution, tracking, and marketing efficiency
Supporting email marketing, lead nurturing, and lifecycle marketing initiatives
Collaborating closely with creative, strategy, and account teams to align brand and performance
Bringing innovative thinking around AI tools, automation, workflow optimization, and emerging digital trends
Helping evolve Alola’s internal marketing systems and client marketing capabilities

Requirements

8+ years of experience in digital marketing, growth marketing, or performance marketing
Strong understanding of hospitality, lifestyle, luxury, or experience-driven brands
Hands-on experience with:
HubSpot
WordPress
Google Analytics / GA4
CRM and marketing automation systems
Reporting and attribution
Strong understanding of digital campaign performance and optimization
Comfortable working cross-functional with creative and strategy teams

Preferred

Hospitality marketing experience
Experience with hotel, restaurant, or travel brands
SEO and paid media experience
Experience building scalable reporting systems and dashboards

Alola Marketing

At Alola, we don't just create brands, we craft experiences. Our boutique marketing agency is dedicated to delivering exceptional service capabilities that combine strategic discipline and creative innovation. From brand development to growth strategy, we have the expertise and passion to help our clients succeed.OUR CAPABILITIESWe offer the full portfolio of services needed to support our clients’ success in today’s hyper-competitive marketplace.BRAND STRATEGY & IDENTITYBranding is at the core of everything we do. We meticulously design every detail and make every decision with a singular focus on promoting and elevating our clients' brands.WEBSITE DEVELOPMENTA website is often a brand’s first and most meaningful consumer touch point. We create websites that are intuitive, functional and clearly deliver on the brand promise.MARKETING & DESIGNAlways strategically sound, yet boldly creative. Our digital-driven marketing programs breakthrough to build brand awareness, relevance and sales.

Founded in 2015

Santa Monica, California, USA

6 employees (3 in marketing)

alolamarketing.com