Responsibilities

• On-platform activation and optimization of Amazon paid search campaigns
• Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
• Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
• Conduct keyword research and develop targeting strategies to reach the right audience
• Analyze campaign performance data and provide insights and recommendations to improve campaign performance
• Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
• Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
• Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
• Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
• Implement successful bidding strategies and effective keyword management

Requirements

• Bachelor's degree in marketing, advertising, or a related field; if not, substantial experience in digital marketing within ecommerce/Amazon/Google is required
• 2+ years in-platform management of Amazon Ads
• Experience managing Ads across multiple products and a deep understanding of digital advertising best practices
• Experience managing million dollar annual advertising budgets
• Use of Bid Management tools - SA360, Skai, xMars, Pacvue, Perpetua, etc.

Preferred

• Experience with Amazon Advertising Console and other Amazon advertising tools
• Strong analytical skills and the ability to use data to drive decisions and optimize campaigns
• Deep understanding of Amazon advertising best practices, including campaign structure, keyword research, targeting strategies, and bid management
• Experience working with Amazon Seller Central, Vender Central, eBay, Walmart, or similar e-commerce platforms
• Detail oriented with the ability to collaborate with others while also managing multiple projects simultaneously