Responsibilities

• Lead and optimize a multi-brand marketing strategy spanning Credible’s owned properties and our strategic media publisher partner network.
• Own and lead Credible’s multi-channel marketing strategy, spanning Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing.
• Lead a data-driven Lifecycle Marketing program that leverages segmentation, behavioral insights, and automation to deliver the right message at the right time, maximizing customer life-time-value (LTV) and satisfaction.
• Collaborate with Credible’s Business Development team to maximize economics, reach, unlock new distribution channels, and dominate share-of-voice in competitive categories.
• Own budgeting and P&L accountability - set ambitious but achievable goals for revenue, profit, CAC, LTV, traffic, and ROI, and ensure disciplined execution against them.
• Build and scale high-performing Paid, Organic, and Lifecycle teams, empowering leaders while ensuring alignment across channels.
• Conduct market sizing and ROI modeling to prioritize opportunities, balancing immediate revenue impact with sustainable brand authority.
• Launch and scale large TAM channels such as Direct Mail and Programmatic Display.
• Establish clear measurement frameworks, tracking both leading indicators and long-term outcomes to guide decisions and optimize spend.
• Foster a culture of experimentation—-sing data, insights, and testing to continuously refine acquisition and engagement strategies.

Requirements

• 10+ years of experience in marketing, with senior leadership across Paid Media, Organic Marketing, and Lifecycle Marketing.
• Proven track record of building and executing large-scale acquisition strategies with measurable ROI.
• Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle.
• Strong background in budget ownership, P&L accountability, and revenue forecasting.
• Demonstrated success in working with external partners and publishers; media industry or financial services experience a plus.
• 5+ years of people management, with a passion for coaching and scaling teams.