Drive Nielsen’s B2C demand-generation creative across digital, social, and direct channels, owning vision, content strategy, and rapid testing.

• Lead the creative vision for all B2C demand generation campaigns targeting key consumer audiences across digital, social, programmatic, direct mail, and emerging channels
• Design and produce compelling, on-brand visual assets including display ads, social creatives, landing page visuals, email templates, and direct mail pieces
• Develop a scalable creative system that allows for rapid iteration and testing without sacrificing quality or brand consistency
• Bring a strong design sensibility paired with a clear understanding of what drives consumer action — not just what looks good, but what performs
• Own the content strategy for panelist recruitment, developing messaging frameworks that resonate with diverse US consumer audiences and drive engagement at every stage of the funnel
• Write and direct copy across all consumer-facing touchpoints — ads, landing pages, emails, social posts, direct mail, and more
• Ensure all content is clear, compelling, and consistent with Nielsen's brand voice while being optimized for B2C conversion
• Build and maintain a content calendar that supports the demand generation team's campaign pipeline and recruitment goals
• Manage the daily production of creative assets at the volume required to support an always-on, multi-channel recruitment program

• 6–9 years of experience in creative, content, or brand roles with a strong B2C and performance marketing focus
• A dual skillset across creative design and content/copy — you can concept, write, and art direct, and you know how to bring those disciplines together to drive results
• Proven ability to produce high volumes of creative content without losing quality, in a fast-paced, always-on environment
• Strong understanding of what works across digital and social channels — you know how to design for Meta, TikTok, programmatic display, email, and direct mail differently
• Experience working with and managing external agency partners and freelancers
• A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions
• Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides)
• Proficiency in design tools such as Adobe Creative Suite, Figma, or equivalent
• Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, Adobe Firefly) and the ability to use them to accelerate creative development, ideation, and production
• Expert-level written and verbal English communication skills; able to write sharp consumer copy and present creative work confidently to senior stakeholders
• Highly collaborative — you build strong relationships across functions and are energized by working closely with a performance-focused team
• Comfortable managing multiple projects simultaneously with strong attention to detail and a commitment to deadlines

• Experience in panel recruitment, audience research, or consumer incentive programs
• Background in direct response creative or direct mail
• Experience creating content that reaches diverse and multicultural US audiences
• Familiarity with DAM (digital asset management) systems and creative workflow tools

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families.
• This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.