Responsibilities

• Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
• Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
• Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment.
• Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
• Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
• Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
• Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
• Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
• Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
• Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline

Requirements

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
• Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
• Proven experience leading demand generation teams through a layer of managers
• Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
• Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
• Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
• Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
• Strong analytical skills with real fluency in funnel math and attribution
• Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
• Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot