Responsibilities

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
• Own and evolve our ABM motion, partnering closely with Sales on target accounts, buying groups, campaign strategy, outreach and follow-up.
• Manage our paid media agency, setting priorities, evaluating performance, and ensuring the paid investment is driving results.
• Build field programs that create real opportunities for engagement, including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement.
• Partner closely with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
• Own campaign execution and reporting in HubSpot. Understand funnel performance, conversion and pipeline contribution, and use the data to make better investment decisions.
• Identify and test new ways to reach enterprise buyers. Bring ideas, experiment, learn quickly and scale what works.
• Actively support the programs you build in market, including using LinkedIn to promote events, content and campaigns and engage the audiences we care about.

Requirements

• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
• Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share.
• Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles.
• Strong experience with ABM, field/events and integrated demand programs.
• Hands-on HubSpot experience across campaigns, lists, workflows and reporting.
• Strong analytical instincts. You understand funnel performance and can connect marketing activity to pipeline and revenue.
• Strong partnership instincts with Sales. You see demand generation as a shared revenue motion, not a lead handoff.
• Self-starter with a builder’s mentality, comfortable with ambiguity and excited to test, learn and build.
• Excellent communicator who can move comfortably between strategy and execution.

Preferred

• Experience marketing to security, risk, procurement or other enterprise technology buyers.
• Experience in an early-stage or high-growth B2B SaaS company.
• Experience reaching regulated industries or complex enterprise buying organizations.

Benefits

• What we offer - Competitive compensation range of $150,000 - $170,000. - Meaningful equity. - Health insurance (100% employee / 80% dependents). - 21 days PTO. - In-person gatherings within the U.S. (travel covered) every 3-5 months. We’ll give plenty of notice for it, and cover flights and accommodation. We expect you to attend! - 401(k) with 4% matching.