Responsibilities

• Plan, build, and optimize paid search campaigns (Google Ads, LSAs) across all portfolio practices
• Manage Meta Ads and display/programmatic campaigns for awareness and patient acquisition
• Own day-to-day campaign management: bidding, budgets, ad copy, targeting, and testing
• Coordinate with our paid search attribution partner (Atra) to ensure clean data and proper tracking
• Identify underperforming campaigns and proactively surface recommendations
• Build and maintain performance dashboards that give clear visibility into patient acquisition cost, conversion, and channel ROI
• Own attribution modeling — connecting marketing spend to scheduled appointments and premium conversion outcomes
• Deliver regular performance reports to the VP of Marketing and contribute to executive-level reporting on marketing ROI
• Build and execute email campaigns supporting surgical conversion, seasonal promotions, and patient re-engagement
• Partner with Vital Interaction (our patient communication platform) to segment and target the right patients at the right time

Requirements

• Bachelor’s degree in a relevant field is required
• Physical Demands While performing the duties of this job, the teammate is regularly required to use hands to finger, handle, or feel. The employee is frequently required to stand, walk, and sit. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits

• Generous Paid Time Off
• Medical, dental and vision benefits
• Paid Holidays
• Company paid life insurance
• 401(K)
• Paid mileage between practices during work hours
• On-going education available including certification reimbursement
• Discount Programs Including Vision discounts on products and services