NielsenIQ | Company Profile, Culture & Jobs

Company overview

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com

Salaries

Typical salary range

$146,300 – $260,000

/ yr

Median base

$135,000

Median total

$135,000

Median experience

8 years

Submissions

9

Pay by role

General Marketing

3 submissions

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People

Marketing leadership

Ryan Hart

Vice President, Automotive Consulting Lead, Brand Strategy & Media

At the company for 1 year 7 months

John Puhl

SVP Media & Marketing Analytics Product Development (Product + Technology + DSci - AIML)

At the company for 16 years 7 months

Rajesh (Raj) Saggi

Senior Vice President, Global Brand & Thought Leadership

At the company for 5 years 2 months

Steven Saura

Vice President, Global Head of Brand, Creative and Social Media

At the company for 3 years 5 months

Hiring activity

Open marketing jobs over time

84 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors

1.4M

Month over month-1.2%

Quarter over quarter-9.2%

Top sourceDirect (48.2%)

Ad budget per month$0.0

Average search rank44

Traffic source mix

Direct

48.2%

Search

25.6%

Links

niq.com

X (Twitter)

NielsenIQ insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1923

Headquarters

Chicago, Illinois

Employees

10001+

9.6% growth last 12mo

Marketing team

1,168

4% of company

41 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 9.6% last 12 months · More mature · Recently funded

Trend

2021-06-28 -> 2025-12-01

Headcount (12 months)

+9.6%

Last funding round

0 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.4M

Month over month-1.2%

Quarter over quarter-9.2%

Top sourceDirect (48.2%)

Traffic source mix

Direct

48.2%

Search

25.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

5 competitor sites

Search traffic: 4 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

0

Ad budget per month

$0.0

Average search rank

44

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

15 open jobs

Open jobs trend: -0.9%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

1 Gartner reviews

NIQ is a consumer intelligence company that provides a comprehensive understanding of consumer buying habits. This helps in identifying potential areas for business growth. In 2023, the company merged with industry companion GfK, thereby combining the expertise of two industry pioneers and expanding their global reach. Utilizing advanced analytics and up-to-date platforms, NIQ delivers wide-ranging consumer insights and a full view of retail trends. As an international portfolio company of Advent International, NIQ operates in over 100 markets, reaching more than 90% of the global population.

Listed products

1

Reviews

1

Employee range

10,001+

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.6 years.

Founder or CEO

Saved founder and CEO profiles.

Brandon Galindo

Managing Director, Head of US Emerging Brands and Product Insights

Ryan Zhou

Managing Director, China

Dzung (Dan) Nguyen

Managing Director - SEA Emerging 🇻🇳🇵🇭🇲🇲

Marketing team size

Shows saved marketing team size.

1,168

4% of the company • 41 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Veronica Fernandes

Talent Acquisition Director, India

Megan Farley

Director Talent Acquisition- Technology

Magdalena Cieślak Busari

Talent Acquisition Director Europe

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 1,168.

Marketing leadership

Shows saved marketing leaders.

Marta Bowles

Chief Communications Officer and Head of Marketing, North America

Anil Antony

VP & EMEA Head - Consumer & Marketing Insights | Telecom | Technology

Andrii Vlasiuk

Regional Director of Operations | NIQ Digital Purchases [Slice]

CMO profiles

Shows saved CMO-level marketing leaders.

Marta Bowles

Chief Communications Officer and Head of Marketing, North America

Loading insights...

Headcount +9.6% year over year

Referral

22.5%

Paid referral

2.4%

Social

1.1%

LinkedIn followers

Follower count and growth

Total followers

1.6M

12-mo growth

+42.4%

Monthly growth

+2.5%

Share your compensation anonymously to see full data.

Contribute

Open positions84 open marketing positions

Commercial Director, Western Europe - Marketing Effectiveness

NielsenIQ

London, UK (Hybrid)

£65K/yr - £121K/yrIn-houseFull-timeDirector/executive

8 hrs ago

Director, New Business Development - Audience Activation - Agencies

NielsenIQ

New York City, NY (Hybrid)

$118K/yr - $160K/yrIn-houseFull-time

10 hrs ago

Director, New Business Development - Audience Activation - Agencies

NielsenIQ

Chicago, IL (Hybrid)

$117K/yr - $160K/yrIn-houseFull-time

10 hrs ago

Director, New Business Development - Audience Activation - Agencies

NielsenIQ

New York City, NY (Hybrid)

$117K/yr - $160K/yrIn-houseFull-time

10 hrs ago

Brand Insights Analyst

NielsenIQ

USA (Hybrid)

$58K/yr - $60K/yrIn-houseFull-time

1 day ago

Director, Audience Activation

NielsenIQ

New York City, NY (Hybrid)

$117K/yr - $160K/yrIn-houseFull-timeDirector/executive5+ years exp.

1 day ago

View all 84 jobs

NielsenIQ insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1923

Headquarters

Chicago, Illinois

Employees

10001+

9.6% growth last 12mo

Marketing team

1,168

4% of company

41 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 9.6% last 12 months · More mature · Recently funded

Trend

2021-06-28 -> 2025-12-01

Headcount (12 months)

+9.6%

Last funding round

0 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.4M

Month over month-1.2%

Quarter over quarter-9.2%

Top sourceDirect (48.2%)

Traffic source mix

Direct

48.2%

Search

25.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

5 competitor sites

Search traffic: 4 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

0

Ad budget per month

$0.0

Average search rank

44

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

15 open jobs

Open jobs trend: -0.9%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

1 Gartner reviews

NIQ is a consumer intelligence company that provides a comprehensive understanding of consumer buying habits. This helps in identifying potential areas for business growth. In 2023, the company merged with industry companion GfK, thereby combining the expertise of two industry pioneers and expanding their global reach. Utilizing advanced analytics and up-to-date platforms, NIQ delivers wide-ranging consumer insights and a full view of retail trends. As an international portfolio company of Advent International, NIQ operates in over 100 markets, reaching more than 90% of the global population.

Listed products

1

Reviews

1

Employee range

10,001+