Sr Marketing Science Analyst

Responsibilities

• The Senior Marketing Science Analyst helps improve marketing investment decisions through advanced analytics, experimentation, and modeling. The role consults on marketing experiments and leads incrementality tests that build evidence for calibrating marketing measurement capabilities. Working with business partners, agencies, vendors, and technology teams, this role turns complex questions into sound analytical plans and actionable recommendations. It operates with a high degree of autonomy on complex, high-impact assignments.
• Define analytical questions, outcomes, populations, metrics, assumptions, and test requirements with business partners.
• Guide experiment intake, prioritization, and design; advise teams on methods, feasibility, and measurement approaches.
• Design, execute, and evaluate incrementality tests that inform marketing decisions and calibrate attribution models.
• Develop and validate synthetic controls and other counterfactuals using historical geo-level outcomes, media activity, and market conditions.
• Apply statistical modeling and causal inference to assess marketing performance, estimate lift, and inform investment choices.
• Partner with internal teams and external vendors to validate methods and outputs, explain limitations, and translate evidence into recommendations.
• Identify opportunities to improve analytical practices and responsibly apply AI; lead strategic work and mentor other analysts.

Requirements

• Experience in marketing analytics, marketing science, data science, experimentation, or another quantitative field. A solid background in statistics, and understanding causal identification issues is essential.
• Ability to analyze complex data, collaborate across teams, and explain methods, assumptions, and results to varied audiences.
• Proficiency in SQL, Python, R, SAS, or comparable programming and querying languages.
• Experience using AI-assisted development tools such as Claude Code, Codex, Copilot, or similar tools for analytical code, and reviewing and testing their output.
• Ability to design evaluations for models and AI-generated outputs using methods such as holdout data, labeled samples, and error analysis.
• Ability to turn business questions into clear analytical specifications, including the question, population, self-selection biases, metric, and assumptions.
• Master’s degree in a related field.

Preferred

• Experience with attribution models and incrementality methods, including geo experiments, matched markets, and synthetic controls; ability to assess statistical power, test validity, and counterfactual quality.
• Experience working with marketing agencies, analytics vendors, enterprise technology, or data and AI teams.
• Experience with Databricks, AWS, GCP , or other cloud data platforms.
• Experience applying LLMs, embeddings, or similarity methods to marketing data, with measured performance.
• Knowledge of responsible AI practices, including governed-data handling and communicating model outputs.
• Experience leading complex cross-functional work or mentoring analysts.

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.