Analyst, Analytics

Responsibilities

• Reporting and data quality: Prepare, organize, and validate campaign data; confirm reporting accuracy; investigate discrepancies; and help ensure deliverables are complete, consistent, and delivered on time.
• Insights and storytelling: Assist in identifying performance trends, opportunities, and potential areas of concern. Contribute to the development of insights and recommendations that connect media performance to business objectives.
• Research and measurement support: Assist Senior Analysts and Managers with brand studies, traffic studies, and other campaign-specific or ad hoc analyses.
• Cross-functional collaboration: Participate in internal Analytics status meetings and cross-functional meetings with Media Activation, Business Planning, Strategy, and other channel teams. Share relevant updates, ask questions, raise potential roadblocks, and communicate when additional context or support is needed.
• Learning and development: Build an understanding of media channels, campaign objectives, measurement methodologies, and the relationship between marketing activity and business outcomes.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc).
• 1-2 years of experience working with large data sets or conducting quantitative analysis.
• Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
• Proficiency in Microsoft Office software such as Word, Excel and PowerPoint.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Requirements

• Knowledge of digital marketing and advertising landscape and concepts.
• Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Knowledge of visualization tools like Tableau and PowerBI.
• Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access).
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.