Senior Analyst, Marketing Analytics

Responsibilities

• Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets
• Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities
• Integrate digital engagement metrics with claims and research data to measure real-world impact
• Develop cohesive, insight-driven stories that influence client and internal strategic decision-making
• Build dashboards, executive-ready presentations, and performance reporting frameworks
• Collaborate closely with media, strategy, and client teams to ensure analytics align with business objectives
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks
• Ensure data integrity, consistency, and methodological rigor across reporting streams

Requirements

• 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
• Strong experience pulling, manipulating, and preparing large datasets for analysis
• Technical fluency in: - Web analytics platforms (Google Analytics, Adobe Analytics) - Media performance data (paid search, paid social, programmatic, display) - Survey and research tools (Mintel, Kantar, MARS) - Healthcare claims data (IQVIA, Symphony Health) - Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
• Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
• Proven ability to translate complex data into clear, compelling insights
• Excellent written and verbal communication skills
• Intellectual curiosity to stay current on industry trends
• AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.

Preferred

• Ability to connect performance metrics to broader business and patient impact
• Comfort working across ATUs and synthesizing insights at both granular and enterprise levels
• Strategic mindset — not just reporting on data, but explaining why it matters and what to do next
• Confident presenter who can communicate effectively with senior stakeholders