Staff Data Scientist, Marketing Science ($200k - $300k salary + bonus)
Baton Corporation Ltd
New York City, NY (Remote)
$200K/yr - $300K/yrIn-houseFull-timeSenior level4+ years exp.
23 hrs ago
Digital Marketing Analyst
Norwich, CT (On-site)
$65K/yr – $75K/yrMid Level5+ years expFull time
Posted 2 hrs ago
Job Summary
Own the measurement and optimization of multi-channel marketing performance, delivering data-driven insights, dashboards, and ROI analyses to steer campaigns and product go-to-market efforts.
- Own KPI tracking, dashboards, and reporting across channels
- Lead attribution, optimization, and budget management in partnership with Brand and Creative
Job Description
Responsibilities
- Develop, track, and analyze key marketing performance indicators (KPIs) across all marketing channels.
- Create and maintain dashboards and reports that provide insights into campaign effectiveness, lead generation, customer engagement, and conversion rates.
- Regularly communicate marketing performance, trends, and recommendations to leadership.
- Conduct ROI analyses for marketing initiatives, campaigns, and product marketing efforts.
- Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.
- Evaluate campaign performance and implement data-driven adjustments to improve results.
- Monitor customer acquisition costs, conversion funnels, and campaign effectiveness.
- Coordinate campaign tracking and attribution methodologies across platforms.
- Partner with Brand and Creative Specialist to manage and optimize paid media campaigns including search, display, video, retargeting, and social advertising.
- Monitor budgetary allocations, performance metrics, and ROI.
Requirements
- Bachelor's degree in Marketing, Business Analytics, Communications, Statistics, Data Analytics, or a related field.
- Five or more years of experience in digital marketing, marketing analytics, market research, or a related discipline.
- Experience with marketing analytics, campaign measurement, and digital advertising platforms.
- Strong analytical, problem-solving, and presentation skills.
- Ability to manage multiple projects and translate complex data into actionable business insights.
Preferred
- Google Analytics (GA4)
- Google Ads
- Meta Business Suite/Facebook Ads Manager
- LinkedIn Campaign Manager
- CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, or similar)
- Email marketing platforms (Mailchimp, Constant Contact, HubSpot, etc.)
- SEO tools (SEMrush, Ahrefs, Moz)
- Dashboard and reporting tools (Power BI, Tableau, Looker Studio)
- Advanced Microsoft Excel
- Experience with usage of AI tools/platforms such as co-pilot and others
Benefits
- Health Insurance
- Retirement
- Incentive Compensation
- Fringe Benefits
- Paid time off
Dime Bank
Committed to serving Connecticut and Rhode Island, we're a community bank in the truest sense, working where we live and helping our neighbors improve their financial well-being.A Dime Bank Reminder! LinkedIn is a social network. NEVER disclose any personal banking information on this site. Have a banking question? Call (860) 859-4300.Member FDIC, Equal Housing Lender, NMLS #493990
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $86K and $159K. Based on 2,024 salaries.
Marketing Team
Marketing Team Size
5 (3% of company)
Median Tenure
9.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
39.1K
Traffic Source Mix
Search
22.6%
Direct
62.5%
Referral
14.5%
Social
0%
Paid
0.3%
Headcount Trend
Current headcount: ~152
Links
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