Responsibilities

• Channel Strategy & Planning
• Support development of channel strategies aligned with vaccine brand priorities and commercial objectives
• Contribute to annual planning and channel-specific tactical execution plans
• Customer Activation & Engagement
• Design and implement retail pharmacy marketing programs that support pharmacist vaccine recommendations and point-of-care conversations, including pharmacist education and training tools, digital activation campaigns, seasonal vaccination and other appointment and traffic-driving initiatives
• Design and implement IDN marketing programs that support population health initiatives, care gap closure, and vaccination protocols
• Develop resources that enable account teams to effectively engage retail and IDN customers, including customer-specific toolkits, engagement materials, training resources, etc.
• Partner with the brand teams to integrate channel-specific marketing activities with broader HCP and consumer engagement strategies
• Ensure all materials are compliant with regulatory and legal standards
• Channel Insights & Performance Analytics
• Monitor channel performance data and track key performance metrics including campaign effectiveness and retail engagement
• In partnership with account management teams, drive insight generation on customer-specific operations, workflow, and patient dynamics to help identify opportunities to enhance channel engagement.
• Translate data/insight into actionable tactics to optimize marketing programs
• Agency & Vendor Management
• Partner with external agencies to develop marketing materials and campaigns
• Lead day-to-day execution and project management of channel marketing programs, coordinating timelines, agencies, and cross-functional stakeholders to ensure successful deployment across retail and IDN channels
• Manage project timelines, budgets, and deliverables to ensure high-quality execution
• Cross-Functional Collaboration
• Work closely with:
• Brand marketing? Retail and IDN account management? Commercial ops? Field sales? Medical affairs? Legal and Regulatory? Coordinate with Sales and Medical in deployment of channel-specific programs to achieve optimal customer experience with Bavarian Nordic and program effectiveness.

Requirements

• Bachelor’s degree required
• 5+ years of experience in pharmaceutical, vaccine/biotech or healthcare marketing
• Demonstrated experience in one or more of the following preferred:
• Vaccine marketing
• Brand marketing
• Omnichannel campaigns
• Customer engagement programs
• Experience in working with retail pharmacy, health system or large provider group strongly preferred
• Proven ability to lead cross-functional initiatives in complex commercial organizations and drive measurable commercial outcomes
• Customer-centric mindset, strategic thinking and commercial acumen
• Strong communication and project management skills
• Ability to translate insights into scalable marketing programs
• Analytical mindset with experience using data to drive decision-making
• Strong cross-functional collaboration skills

Preferred

• Experience in working with retail pharmacy, health system or large provider group strongly preferred
• Omnichannel campaigns
• Vaccine marketing
• Brand marketing
• Customer engagement programs
• Strong data-driven marketing approach

Benefits

• collaborative culture
• flexible work environment
• opportunities for ongoing professional development and growth