Marketing Specialist
Nadia Care
USA (Remote)
$65K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Manager, Channel Marketing
Durham, CA (Remote)
$130K/yr – $160K/yrManager5+ years expFull time
Posted 4 months ago
Job Summary
Own cross-channel marketing programs for vaccine brands, translating insights into scalable activation plans across retail and IDN ecosystems, while ensuring regulatory compliance and strong cross-functional execution.
- Channel Strategy & Planning: Align channel efforts with brand priorities and annual plans.
- Activation & Collaboration: Design retailer and IDN programs, develop engagement tools, and translate data into tactics.
- Execution & Governance: Manage agencies, timelines, budgets, and compliant deployment across channels.
Job Description
Responsibilities
- Channel Strategy & Planning
- Support development of channel strategies aligned with vaccine brand priorities and commercial objectives
- Contribute to annual planning and channel-specific tactical execution plans
- Customer Activation & Engagement
- Design and implement retail pharmacy marketing programs that support pharmacist vaccine recommendations and point-of-care conversations, including pharmacist education and training tools, digital activation campaigns, seasonal vaccination and other appointment and traffic-driving initiatives
- Design and implement IDN marketing programs that support population health initiatives, care gap closure, and vaccination protocols
- Develop resources that enable account teams to effectively engage retail and IDN customers, including customer-specific toolkits, engagement materials, training resources, etc.
- Partner with the brand teams to integrate channel-specific marketing activities with broader HCP and consumer engagement strategies
- Ensure all materials are compliant with regulatory and legal standards
- Channel Insights & Performance Analytics
- Monitor channel performance data and track key performance metrics including campaign effectiveness and retail engagement
- In partnership with account management teams, drive insight generation on customer-specific operations, workflow, and patient dynamics to help identify opportunities to enhance channel engagement.
- Translate data/insight into actionable tactics to optimize marketing programs
- Agency & Vendor Management
- Partner with external agencies to develop marketing materials and campaigns
- Lead day-to-day execution and project management of channel marketing programs, coordinating timelines, agencies, and cross-functional stakeholders to ensure successful deployment across retail and IDN channels
- Manage project timelines, budgets, and deliverables to ensure high-quality execution
- Cross-Functional Collaboration
- Work closely with:
- Brand marketing? Retail and IDN account management? Commercial ops? Field sales? Medical affairs? Legal and Regulatory? Coordinate with Sales and Medical in deployment of channel-specific programs to achieve optimal customer experience with Bavarian Nordic and program effectiveness.
Requirements
- Bachelor’s degree required
- 5+ years of experience in pharmaceutical, vaccine/biotech or healthcare marketing
- Demonstrated experience in one or more of the following preferred:
- Vaccine marketing
- Brand marketing
- Omnichannel campaigns
- Customer engagement programs
- Experience in working with retail pharmacy, health system or large provider group strongly preferred
- Proven ability to lead cross-functional initiatives in complex commercial organizations and drive measurable commercial outcomes
- Customer-centric mindset, strategic thinking and commercial acumen
- Strong communication and project management skills
- Ability to translate insights into scalable marketing programs
- Analytical mindset with experience using data to drive decision-making
- Strong cross-functional collaboration skills
Preferred
- Experience in working with retail pharmacy, health system or large provider group strongly preferred
- Omnichannel campaigns
- Vaccine marketing
- Brand marketing
- Customer engagement programs
- Strong data-driven marketing approach
Benefits
- collaborative culture
- flexible work environment
- opportunities for ongoing professional development and growth
Bavarian Nordic
For us, it is all about improving and saving lives.Improving and saving lives through innovative vaccines is at the heart of what we do at Bavarian Nordic. With more than 25 years of experience in developing life-saving vaccines, we are a fully integrated vaccine company focused on the development, manufacturing, and commercialization of our products.We are a global leader in smallpox and mpox vaccines, which have been developed through our long-standing partnership with the U.S. Government to enhance the public health preparedness and have a strong portfolio of vaccines for travelers and endemic diseases. Our values – our Bavarian Nordic DNA, as we call it – is what guides our actions. We act as persistent pioneers, we are embracing change, we value being boosted by the team, and we believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic!We are a global team of more than 1,400 dedicated people with diverse backgrounds and viewpoints who are bound together by our commitment to protect lives every day. We believe in creating an inclusive and flexible workplace with a strong focus on personal and professional development, because we need each other to take things further. We operate in a world in constant flux and always explore new opportunities. So, if you are open-minded and have the willpower to succeed, we might just be a perfect fit.See your career opportunities at www.bavarian-nordic.com/careers
Founded in 1994
Copenhagen, Capital Region of Denmark, DNK
1.7K employees (34 in marketing)
Salaries
Posted range
$130K/yr – $160K/yr
Taken straight from the job posting.
The middle of this range ($145K) is 65% above the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,194 salaries.
Links
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