Marketing Manager

Responsibilities

• LSA: Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review.
• Make real-time optimization decisions to maximize lead volume and ROI.
• Running paid lead and ad campaigns yourself is a must, including troubleshooting underperformance and pivoting mid-month rather than waiting for the month-end report.
• Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes.
• Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager.
• Work closely with brand-level teams to align lead flow with appointment goals and capacity.
• Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location marketing channels.
• Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing opportunities.
• Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.
• Ad Spend Management: Manage advertising budgets for the Brand.

Requirements

• 5+ years of experience in a marketing, advertising, or lead generation role
• Required: hands-on experience running paid lead generation or ad campaigns (paid media or LSA) with direct budget responsibility, including troubleshooting performance and pivoting mid-month
• Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action
• Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction
• Proficiency in Google LSA platform and excel
• Experience managing social media and online reputation across multiple locations or brands simultaneously
• Strong creative instincts paired with analytical discipline — you can build a content calendar and read a performance dashboard with equal confidence
• Experience managing Google Business Profiles and reputation management platforms
• Strong writing skills with the ability to adapt voice and tone across distinct brand identities
• Experience in home services, multi-location, or franchise marketing preferred

Preferred

• Curious and open-minded about AI and marketing technology (no expertise required; we will train you).

Benefits

• 401(k)
• 401(k) matching
• Company parties
• Dental insurance
• Donation matching
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development