Marketing Manager

Responsibilities

• Support the Brand Marketing team in the execution of an integrated consumer marketing and advertising strategy for the Beef. It’s What’s For Dinner. brand.
• Maintain and update media flowcharts, project timelines and consumer roadmaps on an ongoing basis to support informed decision-making and on-time deliverables.
• Monitor and measure campaign performance and compile data for reporting.
• Manage ongoing updates for both National and State Beef Council media dashboards as needed to showcase campaign results, trends and opportunities for growth.
• Assist with the development of media briefs, campaign proposals, performance reports and presentations that communicate strategies, outcomes and recommendations.
• Manage influencer program tracking and measurement, monitoring performance against objectives.
• Assist with influencer content management for cross-functional team projects that extend work done in other areas across channels and initiatives.
• Support brand partnership opportunities and activations that increase brand awareness and elevate brand visibility.
• Assist with gathering, organizing and managing creative assets to support toolkits updates.
• Create, edit and upload FAQs and Essential Ingredient content to support BeefItsWhatsForDinner.com recipe development.

Requirements

• EDUCATION – A Bachelor’s degree in marketing, advertising, communications or a related field.
• EXPERIENCE –The ideal candidate will have 1-2 years of experience working in marketing or advertising, preferably within an agency or brand marketing team. Familiarity with media metrics, creative processes and writing reports with key insights are a plus.
• EQUIVALENCY - None
• CERTIFICATION(S) – None
• SKILLS- Excellent written and verbal communication, organizational and time management skills, and ability to multi-task are critical for this role. Successful applicants are task-oriented, must be able to effectively collaborate with team members with different work styles to deliver outcomes. They must be comfortable learning new systems. Proficiency in Excel, Microsoft Word, and PowerPoint, is expected.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• 401(k) with Company Match
• Life Insurance
• Long-Term Disability
• Short-Term Disability
• Sick Time