Responsibilities

• Plan, launch, and optimize integrated demand generation campaigns across email nurture, paid media, digital channels, and event sponsorships
• Manage paid media performance, agency relationships, and budget pacing across SEM, programmatic display, and paid social
• Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
• Own lifecycle marketing , including audience targeting, segmentation, and nurture flows that move leads through the funnel and drive expansion within existing plans
• Drive partner co-marketing programs to develop joint campaigns, content, and events with referral partners, payroll and benefits platforms, and other strategic partners, and collaborate with business development on the day-to-day relationships
• Partner with RevOps on lead routing, scoring workflows, and marketing automation
• Drive optimizations across lead, MQL, and pipeline metrics and report on program performance
• Collaborate with business development, sales, creative, product, PR, and compliance
• Maintain social proof program and creating case studies

Requirements

• 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
• Experience planning, executing, and optimizing paid media and digital advertising campaigns; ABM experience is preferred, including target account strategy and account-level reporting
• Experience driving partner or co-marketing programs, including joint campaigns, content, and events with external partners
• Experience designing and running lifecycle and nurture programs, from segmentation and journey design through measurement and optimization
• Strong experience with marketing automation and CRM tools (HubSpot and Salesforce experience is a huge plus)
• Strong project management and prioritization skills; comfortable juggling multiple programs and stakeholders at once
• 2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
• Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
• Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable programs
• Background in 401(k), fintech, or other regulated industries is a plus

Preferred

• ABM experience is preferred, including target account strategy and account-level reporting
• Background in 401(k), fintech, or other regulated industries is a plus

Benefits

• We offer a competitive suite of benefits , including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees, including new hire and refresher grants.
• Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.