Betterment logo

Betterment

Brand

3.9

Company overview

Betterment is an investing and savings app that serves one purpose—to help you grow your money, so that you can live better. Sign up effortlessly to get goal-setting and planning tools at no extra cost. For one low, transparent fee, you can invest your money with automatic deposit and trading features that put your money to work. Earn with interest and investment growth—plus maximize your savings with rewards on your everyday spending. Learn more at Betterment.com. Investing involves risk and performance not guaranteed. https://www.betterment.com/social-disclosures/
Founded in 2010
New York, New York, USA
617 employees (52 in marketing)
www.betterment.com
71% recommend to a friend
68% positive business outlook

Salaries

Typical salary range

$95,000 – $115,000

/ yr

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People

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Headcount +11.1% year over year

Funding

Total funding

$435M

Last raise

$60M

Debt Financing, 4 years ago

Funding history

Sep 2021

Series F Betterment · $60M

Sep 2021

Debt Financing Betterment · $100M

Apr 2021

Venture Round Betterment

Aug 2017

Secondary Market Betterment

Jul 2017

Series E Betterment · $70M

Mar 2016

Series E Betterment · $100M

Audience

Monthly website visitors
2.3M
Month over month-10.9%
Quarter over quarter+10.5%
Top sourceDirect (77.1%)
Ad budget per month$538.9K
Average search rank53.5
Traffic source mix
Direct
77.1%
Search
18.3%
Referral
3.3%
Social
0.6%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

49.2K

12-mo growth

+11.9%

Monthly growth

+1.4%

News

Links

www.betterment.comLinkedInCrunchbaseX (Twitter)
Glassdoor