Responsibilities

• Own the annual media plan for the agent portfolio (6+ products/campaigns), including objectives, key performance indicators, product mix, channel mix, and flighting against real estate industry seasonality
• Evaluate marginal return across products and channels, identify diminishing returns, and reallocate based on evidence
• Own the budget from annual planning through in-year pacing, forecasting, and cost accountability with Finance, and build business cases for future investment
• Steward the measurement foundation for Agent Media, covering attribution methodology, lifetime value and acquisition cost, marketing mix modeling (MMM) direction, and tracking integrity across channels
• Work with Agent Marketing and Data Science to translate media results into Sales pipeline and revenue impact
• Set the strategy and testing agenda that internal channel teams and our external media agency execute against, including media briefs, prioritization, and performance benchmarks
• Coach your team of two media planners and channel execution partners to a clear standard, setting outcomes, developing strategic judgment, and holding delivery accountable
• Plan capacity across the portfolio so your team's time lands on the highest-value initiatives, and build the operating standards they plan, measure, and report against
• Represent Agent Media in CMO-facing cross-portfolio investment decisions and quarterly business reviews
• Lead and influence the broader Paid Marketing (zMedia) team in cross-functional projects like AI enablement, ways of working, etc.

Requirements

• - Minimum of 8 years of B2B marketing experience, with at least 6 years of Paid Marketing experience
• - At least 3 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports, including a media agency)
• - 3-5 years experience in working with CRM tools like SalesForce or HubSpot
• - Experience in tools like Claude Cowork and OpenAI Work to create workflows and agentic tools
• - Experience using AI to accurately query/debug data from data lakes like DataBricks; creating dashboards and automated reporting
• - Familiarity with account-based (ABM) or intent-based media and multi-stakeholder buying cycles
• - Analytically self-sufficient. You can answer a spend-to-revenue question yourself, including querying a warehouse like Databricks, and you use AI to build durable reporting and analysis workflows rather than just to work faster
• - Clear communication in a fast-moving environment, and a willingness to stop a program as readily as scale one
• - Strong command of measurement practice, with clear points of view on multi-touch attribution, incrementality testing, and marketing mix modeling
• - Bachelor's degree in marketing, business, economics, analytics, or a related field. Master's degree is a plus

Preferred

• Preferred Skills - Experience in real estate, proptech, marketplaces, or adjacent industries - Experience in marketing B2B software or subscription products using paid media - Agency experience