Paid Media Manager

USA (Remote)

$70K/yr – $75K/yrSenior Level5+ years expFull time

Posted 15 hrs ago

Job Summary

Own and drive multi-channel paid media programs for clients, from strategy and execution to ROI analysis, with ongoing client communication and team development as the department scales.

  • Manage campaigns across Search, Display, Social, and Video; mentor one direct report and help grow the team.
  • Leverage years of experience in Google Ads, Microsoft Ads, and Paid Social to drive brand growth and ROI.

Job Description

Responsibilities

  • Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
  • Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.
  • Leverage several online and offline tools to carry out analysis and to maximize the efficiency and effectiveness of Paid Media accounts
  • Actively test and analyze paid search ad copy to achieve maximum ROI
  • Execute and analyze monthly paid media business metrics, budgets, and reports
  • Research and evaluate paid marketing efforts and identify new campaign opportunities
  • Track paid media best practices, bid management systems, keyword developments, and industry trends
  • Manage one direct report with full accountability for performance, development, and day-to-day support, with the opportunity to help scale and mentor a growing team as the department expands.

Requirements

  • 5+ years of experience working on Google Ads (Search, Display, PMax, Shopping), Microsoft Ads, and Paid Social advertising (TikTok Ads, Meta Ads, LinkedIn Ads)
  • Expertise in customer journeys and proven experience in growing brand awareness and ROI.
  • Minimum Bachelors degree in Marketing or any relevant major.
  • At least 3 years of recent agency experience in a client-facing role is required.
  • Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.
  • Ability to demonstrate analytical skills, technical knowledge, and attention to detail.
  • Excellent written and verbal communication skills.
  • Eagerness to deliver under tight deadlines.
  • The personal discipline to manage and develop campaigns for clients.
  • A genuine curiosity that will guide the research to inform your technical work.

Benefits

  • Flexible Paid-Time-Off and Generous Company Holiday Schedule
  • Health, Dental, and Vision Insurance — 75% Covered by PBJ
  • Top-Rated 401(k) Plan with Company Match
  • $100k Life Insurance policy — 100% Covered by PBJ
  • Opportunity for New Business and Company Growth Commissions
  • Company-sponsored professional development opportunities
  • Casual, fun work environment with a true work-life balance and culture
  • Flexible work-from-home/telecommuting policy
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PBJ Marketing

PBJ Marketing is a digital advertising agency rooted in data-driven strategy, creativity, and execution. We advise major corporations, nonprofits, advocacy groups, political campaigns, industry-defining associations, and household brands on various digital marketing tactics and strategies.With over 15 years of experience in digital media research, strategy, and implementation, PBJ has placed hundreds of millions of dollars on behalf of our clients in national, regional, spot, and rural arenas.PBJ Marketing addresses marketing challenges to build and protect brands, engage stakeholders, activate customers and navigate complex situations. Our team is expected to bring ambitious ideas, creative solutions and an authentic personality to work.Ultimately, our mission is to be the best agency to work with, and the best agency to work for.

Founded in 2011
Washington, District of Columbia, USA
29 employees (13 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all PBJ Marketing salaries

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
48.5%
Direct
35%
Referral
9.2%
Social
5.6%
Paid
1.1%

Headcount Trend

Current headcount: ~29
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Paid Media Manager

PBJ Marketing · USA · Remote