SalaryGuide
SalariesCompaniesJobs
AboutPricingBlogFor Employers
CompaniesBettermentSalaries
Betterment logo

Betterment

Brand

3.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

SalaryGuide

The career growth platform that helps marketers earn what they're worth. Transparent salaries, jobs, company intel, and AI tools built for marketers.

For Jobseekers

  • Browse Jobs
  • Marketing Salaries
  • Companies
  • Add Your Salary
  • Pricing

For Employers

  • Employer portal
  • Salary Reports
  • Employer Pricing
  • About for Employers

Company

  • About Us
  • Blog
  • Careers
  • Contact Us
  • Sitemap

Legal

  • Privacy Policy
  • Terms of Service
  • Refund Policy

© 2026 SalaryGuide. All rights reserved.

Open positions5 open marketing positions

Betterment logo

Manager, B2B Marketing

Betterment

New York City, NY (Hybrid)

$120K/yr - $150K/yrIn-houseFull-timeManager4+ years exp.
18 hrs ago
Betterment logo

Sr. Marketing Associate, B2B

Betterment

New York City, NY (Hybrid)

$89K/yr - $100K/yrIn-houseFull-timeSenior level3+ years exp.
5 weeks ago
Betterment logo

Social Media & Content Associate

Betterment

New York City, NY (Hybrid)

$89K/yr - $100K/yrIn-houseFull-timeMid level2+ years exp.
5 weeks ago
Betterment logo

Business Systems Architect, GTM Systems

Betterment

New York City, NY (Hybrid)

$155K/yr - $175K/yrIn-houseFull-time
2 months ago
Betterment logo

Director of Communications

Betterment

New York City, NY (Hybrid)

$160K/yr - $180K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 months ago

Company overview

Betterment is an investing and savings app that serves one purpose—to help you grow your money, so that you can live better. Sign up effortlessly to get goal-setting and planning tools at no extra cost. For one low, transparent fee, you can invest your money with automatic deposit and trading features that put your money to work. Earn with interest and investment growth—plus maximize your savings with rewards on your everyday spending. Learn more at Betterment.com. Investing involves risk and performance not guaranteed. https://www.betterment.com/social-disclosures/
Founded in 2010
New York, New York, USA
617 employees (52 in marketing)
www.betterment.com
71% recommend to a friend
68% positive business outlook

People

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$435M

Last raise

$60M

Debt Financing, 4 years ago

Funding history

Sep 2021

Series F Betterment · $60M

Sep 2021

Debt Financing Betterment · $100M

Apr 2021

Venture Round Betterment

Aug 2017

Secondary Market Betterment

Jul 2017

Series E Betterment · $70M

Audience

Monthly website visitors
2.3M
Month over month-10.9%
Quarter over quarter+10.5%
Top sourceDirect (77.1%)
Ad budget per month$538.9K
Average search rank53.5
Traffic source mix
Direct
77.1%
Search
18.3%

News

Betterment Launches Self-Directed Investing Feature
Nov 16, 2025 • 401k Specialist
Betterment Launches Self-Directed Investing for Retail Customers
Nov 11, 2025 • Morningstar
Betterment Launches Self-Directed Investing for Retail Customers
Nov 11, 2025 • Yahoo Finance

Links

www.betterment.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +11.1% year over year

Mar 2016

Series E Betterment · $100M

Referral
3.3%
Social
0.6%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

49.2K

12-mo growth

+11.9%

Monthly growth

+1.4%

Salaries

Typical salary range

$95,000 – $115,000

/ yr

Median base

$94,000

Median total

$94,000

Median experience

3 years

Submissions

3

Help build salary transparency at Betterment

Share your compensation anonymously to see full data.

Contribute

Betterment insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2010
Headquarters
New York, New York
Employees
201-500
11.1% growth last 12mo
Marketing team
52
8% of company
48 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 11.1% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-22
Headcount (12 months)
+11.1%
Last funding round
54 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2.3M
Month over month-10.9%
Quarter over quarter+10.5%
Top sourceDirect (77.1%)
Traffic source mix
Direct
77.1%
Search
18.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
121 competitor sites
Search traffic: 61K organic clicks / 73.3K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+2,551
Ad budget per month
$538.9K
Average search rank
53.5
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
6.7 / 5
15 reviews saved
Reviews month over month
0%
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

52
8% of the company • 48 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

13 years
Based on 6 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 52.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4 / 5
Culture
4.1 / 5
Diversity & inclusion
4.4 / 5
Recommend to a friend
71%
Positive business outlook
68%

Funding

Shows saved funding data.

Total funding
$435M
Last raise
Debt Financing
4 years ago
Funding details
Amount raised
$435M
Last round
Debt Financing
Last fundraise
4 years ago

News

Shows saved company news.

Betterment Launches Self-Directed Investing Feature
Nov 16, 2025 • 401k Specialist
Betterment Launches Self-Directed Investing for Retail Customers
Nov 11, 2025 • Morningstar
Betterment Launches Self-Directed Investing for Retail Customers
Nov 11, 2025 • Yahoo Finance
3.3%
Social
0.6%
Paid referral
0.6%

Total followers

49.2K

12-mo growth

+11.9%

Monthly growth

+1.4%

2023-07-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr. Full Stack Software Engineer - Product Engineering