Responsibilities

• Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans
• Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy
• Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue
• Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
• Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
• Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
• Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights
• Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
• Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
• Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts

Requirements

• 5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
• Proven experience managing multiple client accounts or complex paid social programs simultaneously
• Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
• Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
• Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just campaign execution
• Strong analytical and measurement skills, with the ability to connect campaign performance to lead quality, pipeline, account engagement, and broader business outcomes
• Confident client-facing experience, including presenting strategy and performance recommendations to senior stakeholders
• Experience coaching or mentoring junior team members and reviewing campaign strategy and execution
• Strong cross-functional experience working with Creative, Analytics, Demand Strategy, Client Success, and other media disciplines
• Comfortable using AI and emerging tools to improve research, analysis, workflow, and campaign strategy

Benefits

• - Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• - Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• - Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• - Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• - Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis.