Responsibilities

• Plan, launch, and optimize paid campaigns on Meta (Facebook + Instagram), with a starting ad budget of $1,000/month provided by HFF
• Allocate and reallocate budget based on performance, and recommend whether other platforms are worth testing
• Brief our content creator weekly on ad creative, hooks, and angles
• Deliver a weekly report covering spend, CPM, CTR, cost per lead, cost per purchase, and ROI, with clear recommendations
• Manage and grow our affiliate program: onboard new affiliates, support existing partners, track performance, and recruit trading educators and influencers
• Work with us to make sure conversion tracking (Meta Pixel, Conversions API, UTMs) is set up correctly

Requirements

• 2+ years running paid Meta campaigns with your own hands in the ad account, not only managing others
• Experience in financial services, trading, prop firms, forex, or crypto is a strong plus. You understand ad review restrictions in these verticals and how to stay compliant.
• Comfortable with small budgets and making data-driven decisions quickly
• Affiliate or influencer partnership experience
• Clear, consistent communicator who reports without being chased
• Familiarity with futures trading or the prop firm space is a bonus