Responsibilities

• Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans
• Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy
• Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue
• Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
• Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
• Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
• Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights
• Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
• Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
• Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts

Requirements

• 5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
• Proven experience managing multiple client accounts or complex paid social programs simultaneously
• Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
• Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
• Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just campaign execution
• Strong analytical and measurement skills, with the ability to connect campaign performance to lead quality, pipeline, account engagement, and broader business outcomes
• Confident client-facing experience, including presenting strategy and performance recommendations to senior stakeholders
• Experience coaching or mentoring junior team members and reviewing campaign strategy and execution
• Strong cross-functional experience working with Creative, Analytics, Demand Strategy, Client Success, and other media disciplines
• Comfortable using AI and emerging tools to improve research, analysis, workflow, and campaign strategy

Benefits

• Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis. We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is $80,000 to $100,000. Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements. Note: This position requires candidates to be eligible to work in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.