Responsibilities

• Own the overall marketing strategy and execution across both products.
• Develop separate go-to-market strategies for B2B ERP and SMB/AI SaaS audiences.
• Manage external agencies, contractors, community managers, SEO specialists, designers, and advertising resources.
• Develop and manage Google Ads, Meta Ads, retargeting, SEO, content, community, review, and other acquisition strategies.
• Analyze marketing performance and determine where we should increase, reduce, or stop spending.
• Work closely with sales to improve lead quality and pipeline generation.
• Develop marketing campaigns around trade shows, vertical markets, product launches, and partnerships.
• Improve website messaging, landing pages, conversion rates, and positioning.
• Identify new acquisition channels and run experiments.
• Track CAC, CPL, qualified leads, conversions, pipeline, and revenue contribution.

Requirements

• 3+ years of hands-on digital or growth marketing experience.
• Experience marketing B2B SaaS, enterprise software, AI products, or similar technology products.
• Strong understanding of paid acquisition, SEO, content marketing, conversion optimization, and analytics.
• Experience managing agencies, freelancers, or internal marketing specialists.
• Strong analytical ability and comfort making decisions based on data.
• Ability to understand technical products and translate them into clear customer messaging.
• Strong written and verbal communication skills.
• Self-directed and comfortable working remotely.
• Comfortable challenging existing strategies when the data suggests a better direction.
• Strong ownership mentality.

Preferred

• Experience marketing B2B enterprise technology.
• Experience with PLG or SMB SaaS.
• Experience with Shopify or QuickBooks ecosystems.
• Experience with trade-show marketing and post-event lead nurturing.
• Experience building marketing functions at an early-stage startup.