Responsibilities

• Lifecycle Strategy & Execution: Shape and drive customer lifecycle strategy across all Elm Street Technology brands, identifying gaps and building programs to close them.
• Lead Nurture & Organic/Non-Paid Lead Sources: Design, build, and optimize automated lead nurture sequences for leads and traffic generated through organic and non-paid channels (SEO, content, referral, organic social); paid acquisition is managed by an agency partner.
• Onboarding, Adoption & Trial-to-Paid Conversion: Partner with Customer Success to build onboarding and product adoption journeys, and own trial-to-paid conversion sequences, with priority focus on new product launches.
• Customer Engagement, Retention & Expansion: Develop retention, win-back, cross-sell, and upsell campaigns that support long-term customer value and expansion across the product portfolio.
• CRM Segmentation & Marketing Automation Platform Execution: Own CRM segmentation strategy, and serve as the primary marketing owner of workflow builds, list hygiene, deliverability, and campaign optimization within GoHighLevel.
• Cross-Functional Partnership: Work closely with Customer Success and Revenue Operations to align campaigns with lifecycle touchpoints and ensure programs run on clean data and well-aligned workflows; partner with Product and Sales to keep campaigns aligned with product capabilities and priorities.
• New Product Launch Support: Serve as a key lifecycle marketing partner for new product launches, building the customer journey infrastructure from the ground up.
• Reporting & Optimization: Analyze campaign and funnel performance data, report on key metrics, and use insights to continuously test and improve lifecycle programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent working experience.
• 4–5 years of experience in lifecycle marketing, marketing automation, CRM marketing, or demand generation, with hands-on experience building automated customer journeys (lead nurture, onboarding, trial-to-paid, retention/win-back).
• Hands-on experience with a marketing automation platform (e.g., GoHighLevel, HubSpot, Marketo, Iterable, Braze, Customer.io, ActiveCampaign, or similar), including building workflows, segmentation, and campaigns.
• Strong analytical skills, with experience measuring and reporting on funnel metrics, conversion rates, and campaign performance.
• Experience collaborating cross-functionally with Product, Sales, Customer Success, and Revenue Operations, and excellent written communication skills, including the ability to write and refine campaign copy independently.

Preferred

• Experience partnering with a Customer Success function and a Revenue Operations/CRM ownership function to align campaigns with customer touchpoints and ensure clean, well-aligned data and workflows.
• Experience nurturing and converting leads generated through organic/inbound channels (SEO, content, referral, organic social) as distinct from paid acquisition.
• Experience supporting a SaaS product launch or new product introduction and working across multiple brands or a portfolio of products simultaneously.
• Familiarity with SQL or comparable data querying/analysis tools; experience working remotely.
• Self-motivated, data-driven, and comfortable operating with a degree of autonomy in a fast-paced, scaling environment; strong project management skills managing multiple lifecycle programs simultaneously.
• Embraces AI tools and actively looks for ways to apply them to lifecycle marketing work — to scale programs, speed up execution, and create efficiency.