Responsibilities

• Own paid media strategy and execution across Meta, TikTok, Google Ads, and emerging channels, managing budgets and optimizing campaigns to achieve ROAS, MER, and new-customer growth targets
• Build and manage a continuous testing program across creative hooks, formats, angles, offers, audiences, landing pages, and conversion paths
• Analyze campaign performance to set priorities, guide decisions, and report results, learnings, and recommendations to marketing leadership
• Develop campaign concepts and launch strategies for new products, promotions, and seasonal initiatives, creating briefs that align paid media, organic content, influencer partnerships, photography, and creative assets around shared objectives
• Partner with the Creative Manager to identify photography, video, design, and content needs, and with the Influencer Relations Manager to source and leverage UGC, creator content, and influencer partnerships that support acquisition and engagement
• Help shape Loopy's social content strategy by identifying relevant themes, trends, and opportunities, and use organic and paid content performance to inform future creative direction
• Stay ahead of platform changes, consumer trends, creative best practices, and emerging growth opportunities, proactively bringing ideas to the team

Requirements

• 5+ years of progressive experience in growth marketing, performance marketing, eCommerce marketing, or a related field, with demonstrated experience driving growth for a DTC or eCommerce brand
• Proven track record of scaling paid spend profitably across Meta and TikTok, with hands-on Google Ads experience strongly preferred
• Strong command of performance metrics including ROAS, MER, LTV, and conversion rate optimization
• Experience developing campaign strategies that connect paid media, creative, influencer marketing, and content efforts into a cohesive customer experience
• Demonstrated ability to build and execute structured creative testing programs and translate findings into actionable recommendations
• Experience collaborating cross-functionally with creative, content, influencer, and leadership teams
• Strong strategic thinking and the ability to move comfortably between big-picture planning and hands-on execution
• Excellent communication skills and confidence presenting recommendations, insights, and performance results to leadership
• High level of ownership and accountability, with the ability to operate independently and drive initiatives forward
• Proficiency with Triple Whale, Meta Ads Manager, TikTok Ads Manager, Google Ads, and other analytics and attribution tools

Benefits

• End-of-year performance-based bonus
• 401k option with a dollar-for-dollar match of up to 4% of salary, fully vested immediately
• 18 days PTO
• Optional health, dental, and vision insurance, 50% of the highest-tier plan for employees and dependents paid by Loopy
• Bicycle Benefit, 50% paid by Loopy
• Wellness Benefit, 50% paid by Loopy