VP Growth

Austin, TX (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 hrs ago

Job Summary

Own and scale Maev’s growth marketing program across paid and owned channels, driving GTM strategy, brand-aligned execution, and a data-driven tech stack while building and mentoring a high-performing team and delivering observable ROI improvements.

Own strategy, KPIs, and ROI monitoring across channels
Lead channel execution, budget management, and optimization
Build a world-class growth team with strong analytics and reporting

Job Description

Responsibilities

Strategy:
Establish strategy and KPIs for all growth marketing programs across paid and owned channels, and monitor investments to deliver improved ROI performance.
Drive integrated marketing strategies / efforts as Maev expands to new products/markets, leading the GTM strategy for the marketing and brand team.
Partner closely with the Creative Team to deliver brand-aligned strategies consistently across channels in order to achieve marketing goals.
Own the marketing technology stack and related operations. Ensure that people, processes and tools are optimally set up, aligned and integrated in order to achieve excellent performance and provide visibility and analytics on business results and effectiveness.
Tactical Execution:
Develop and execute strategy for all paid channels including Paid Social, SEO/SEM, Affiliate/PR, Content Marketing, Lifecycle Marketing, and Partnerships. Manage budgets for paid channels. Directly execute or manage channel managers to drive optimization.
Develop R&D channel roadmap, manage budget, and drive execution of new strategies on new and existing channels.
Team:
Build out a world-class team in support of growth over time. Grow, mentor and advance a unified team with a culture of excellence and clear system for understanding priorities, aligning to them and being accountable for delivering results.

Requirements

7+ years marketing experience with 4+ years in Growth Marketing/Digital Marketing for a best-in-class B2C brand
Experience working in a brand-led organization
Proven track record of mentoring and developing those on your team
Experience with negotiation and managing vendors and partners
Dynamic and outgoing, with a natural skill for building long-lasting relationships with customers and partners
Familiar with owned and paid marketing platforms (facebook business, google search, klaviyo, etc)
Ability to analyze data in terms of marketing performance and the customer, extremely data-oriented
Experience with Excel, Google Analytics, Looker or other BI tools to analyze data
Strong work ethic, intellectual curiosity, and commitment to continuous improvement
Always up to date on internet trends and pop culture

Maev, Inc.

5.0 Glassdoor

Maev is the only fresh, ready-to-eat dog food made with the highest quality human-grade ingredients you can name just by looking. Created to radically improve the health and happiness of dogs everywhere, Maev works with veterinary nutritionists to craft complete and balanced fresh-frozen food blends that are high in protein and made from only whole ingredients to support longevity, vitality, and everyday joy.Maev is made with the same premium, human-grade, recognizable ingredients you’d find in your own fridge or pantry, delivering the gold standard of canine nutrition with unmatched convenience – fresh-frozen and ready to serve – straight to your door. Founded in 2018 by Katie Spies, Maev, named in honor of the spunky Irish Wolfhound who started it all, began with a deeply personal goal: to improve how our dogs live. What started as a passion project has grown into a nationwide movement because our dogs deserve nothing less. Follow along @meetmaev and learn more at meetmaev.com.As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America.

Founded in 2018

Austin, Texas, USA

42 employees (7 in marketing)

www.meetmaev.com

1% recommend to a friend