Responsibilities

• Manage and develop a Growth Marketing team, with individuals owning one or more marketing channels in service of company-level growth goals
• Build and align cross-functional growth plans with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) partners to drive SMB advertiser acquisition, engagement, and spend growth
• Own full-funnel strategy — from top-of-funnel channel tactics through bottom-of-funnel conversion paths — to maximize advertiser growth and revenue impact
• Develop and present plans to unlock incremental growth
• Optimize spend allocation across channels and goals
• Direct the development of channel-specific creative strategies in partnership with Creative teams to drive performance across paid and owned channels
• Establish measurement and reporting frameworks to track channel and team performance, using data-driven insights to guide iteration and resource allocation
• Advocate the adoption of AI-driven tools and workflows within the team

Requirements

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Deep expertise in online and B2B enterprise marketing, including digital demand generation, account-based marketing (ABM), and integrated marketing strategy development.
• Proven ability to guide, mentor, and develop global teams across regions and functional areas.
• Demonstrated ability to influence, build alignment, and collaborate effectively within complex, matrixed organizations.
• Excellent analytical skills with experience using data and insights to drive strategic decision-making and campaign optimization.
• Excellent written and verbal communication skills, including executive-level presentations and cross-functional communication.
• Experience working across global markets and cultures, with a track record of driving measurable business and marketing results.