Responsibilities

• Support media optimization initiatives for digital and offline channels
• Manage, train, and mentor team to grow capabilities of existing team members
• Strategic analytics lead on key pieces of client business; owning measurement plan development, methodology execution, insight presentation to the internal teams and clients
• Help with generating Test and Learn Plans
• Design, develop, and update dashboards that enable internal and client audiences to view campaign performance and key performance trends
• Mine robust granular data sets, and develop analyses to explain what happened and why
• Produce performance reports (e.g. scorecards, dashboards, ad-hoc reports) for clients, and ability to recognize and troubleshoot data anomalies
• Assist with ad-hoc marketing campaign analyses, mining for deep insights that will drive business results and inform strategic planning and optimization
• Ensure data integrity by leveraging media analytics reporting suites (Google Analytics, Adobe Analytics, Campaign Manager, Adverity, Tableau, The Trade Desk, iSpot, InnovidXP, and other analytics platforms)
• Collaborate with Ad Operations to ensure accuracy of tagging and reporting

Requirements

• Bachelor's degree in a quantitative field (Mathematics, statistics), Business/Marketing or Computer Science OR an equivalent combination of education and experience
• 4+ years’ experience providing marketing analytics support and solutions
• Experience with digital and offline analytics and reporting
• Mastery of Microsoft Excel
• Intimate knowledge of web analytics tools (i.e. Google Analytics, Adobe)
• Experience analyzing paid/organic social data, and deep familiarity with reporting on core social media platforms (Facebook/Instagram, Twitter, LinkedIn)
• Experience with SEM platforms such as Google Ads and Bing
• Experience with Linear & CTV data + measurement methodologies (ACR, spike attribution, incrementality experiments, MMM, etc)
• Dashboard software mastery (Adverity, PowerBI or Tableau)
• Experience using AI-enabled tools or automation to support analytics workflows, reporting QA, insight generation, or operational efficiency

Benefits

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks paid family and medical leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here