Loyalty Marketing Lead

Responsibilities

• Own strategic planning and cross-functional leadership for relaunch-related marketing changes
• Ensure consistent card branding and messaging across acquisition and lifecycle communications
• Coordinate loyalty platform and rewards implications tied to the relaunch and broader Walgreens loyalty changes
• Drive in-store acquisition and activation strategy updates needed for relaunch readiness
• Establish measurement approach and ensure controls for campaign/reward submissions and audit readiness
• In-store acquisition and activation strategy: lead relaunch-driven changes to POS offers, in-store signage, store goals, recognition, and accountability; partner with Field Sales and in-store teams on execution changes, incentives, and training to support relaunch readiness
• Lifecycle and campaign enablement: support and facilitate client marketing campaigns with central teams (Marketing Solutions, Loyalty COE, Legal/Compliance) as needed to deliver relaunch strategy
• Spanish-first customer strategy: build a Spanish-first content hierarchy to improve engagement and sales by incorporating culturally relevant language and native-speaker involvement throughout the workflow (not only at translation stage)
• Spanish-first operating model: deploy a dual-track approach where 50% follows standard translation of legally-approved English creative into Spanish, and 50% receives Spanish-first creative developed from a Spanish creative brief and reviewed legally in Spanish
• Campaign/reward submission controls: ensure strong controls, accuracy, and documentation to support clean audits

Requirements

• 2+ plus years’ experience with credit card products(credit card marketing and loyalty marketing)
• Ability to attend 2x a year to Chicago-client strategy session
• 2+ years’ experience retail stores/marketing experience
• Bachelor’s degree (Marketing, Business, Digital-related field) OR in lieu of degree, high school diploma/GED with relevant professional marketing experience
• Experience in loyalty marketing, product management, digital customer experience, CRM, acquisition, lifecycle marketing, and/or data-driven customer engagement (preferably in credit card/financial services, retail, loyalty company, or consulting)
• Strong project/program management experience with demonstrated ability to drive end-to-end execution across multiple stakeholders
• Ability to travel as needed (~5–10%)
• Strong PC proficiency (MS Office Suite) or comparable software applications