Digital Manager, Marketing Social & Loyalty

Responsibilities

• Own the strategy, planning, execution, and performance of TGI Fridays’ social media channels.
• Develop and manage social media content calendars aligned with brand priorities, promotional initiatives, and cultural moments.
• Lead day-to-day social media execution, including copywriting, content capture, content editing, content scheduling, publishing, community management, and engagement.
• Collaborate with Creative Team to brief and develop compelling, platform-native content across organic social channels.
• Identify and capitalize on emerging trends, cultural conversations, and real-time engagement opportunities.
• Monitor social media performance and continuously optimize content strategy to improve reach, engagement, traffic, and conversion.
• Own the strategy, planning, execution, and performance of the influencer and creator marketing program.
• Identify, recruit, and manage influencer and creator partnerships aligned with brand objectives and campaign priorities.
• Lead influencer activations, including outreach, briefing, content coordination, approvals, and relationship management.
• Manage influencer gifting, restaurant experiences, and promotional collaborations.

Requirements

• Strategic and execution-focused with strong attention to detail
• Highly organized and comfortable owning initiatives end-to-end.
• Solution-oriented with a proactive mindset.
• Strong communicator with the ability to influence cross-functional partners.
• Data-driven, with the ability to translate insights into action.
• Demonstrates high personal accountability and ownership

Preferred

• 5+ years of experience in digital marketing, social media, content marketing, or CRM, preferable within restaurant, hospitality, retail, or consumer-facing brands.
• Demonstrated experience owning social media strategy, content planning, and day-to-day execution across major platforms, including Instagram, TikTok, Facebook, and X.
• Strong creative instincts and hand-on experience developing engaging, platform-native social content, including short-form video, trending formats, and culturally relevant storytelling.
• Proficiency in social media content editing and production tools, with the ability to independently edit video, adapt creative assets, and produce polished, publish-ready content.
• Hands-on experience planning, building, deploying, and optimizing email marketing campaigns within CRM or email marketing platforms.
• Experience managing influencer partnerships, creator campaigns, or influencer marketing programs.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.