Lifecycle & Retention Strategist

Responsibilities

• EXECUTE | You are hands-on in managing the day-to-day email and SMS programs for your clients. From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you're comfortable getting into the technical details.
• You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance.
• Your expertise in ESPs (especially Klaviyo) allows you to build and manage scalable, revenue-driving programs that consistently exceed client expectations.
• TEACH | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue.
• PARTNER | Working closely with Growth Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients.
• ANALYZE | You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize email and SMS campaigns.
• Develop and implement revenue-driving lifecycle programs that significantly contribute to total client revenue
• Maintain excellent sender reputation scores across client accounts through best-practice implementation
• Achieve and maintain industry-leading deliverability metrics through proactive monitoring and optimization
• Drive consistent list growth through strategic acquisition tactics and engaging campaigns

Requirements

• 2–4 years experience in email and SMS marketing, with proven success in DTC environment
• Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation
• Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred
• Hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation
• Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with experience implementing compliant opt-in/opt-out processes and managing consent preferences
• Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting
• Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis
• Experience with A/B testing and split-testing methodologies across email and SMS campaigns
• Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration
• Proven ability to manage multiple high-priority projects and client relationships simultaneously

Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually