Lifecycle Marketing Specialist, Portfolio Growth

Responsibilities

• Own the day-to-day execution of email and in-app campaigns within our Iterable and HubSpot platforms, including building, scheduling, and testing customer journeys and campaigns.
• Coordinate cross-functional projects and campaigns between marketing, operations, analytics, and product marketing teams. This includes planning projects, communicating proactively, setting expectations, training, and documenting.
• Build out experiment and A/B testing opportunities, using a hypothesis-driven approach and ramping up
• Pull and analyze data and reporting, including campaign-level tracking and sharing hypotheses and insights around top metrics.
• Manage systems, efficiencies, troubleshooting, and process tweaks to ensure streamlined campaign and program execution
• Help grow cross-product usage across the Superhuman suite (Grammarly, Go, Docs, Mail, GPTZero, Fathom)

Requirements

• 2+ years of experience with lifecycle, CRM, or growth marketing, bonus if in a product-led, SaaS, or technology company
• Demonstrated ability to work autonomously with minimal oversight, proactively manage tasks and priorities across multiple projects, execute work efficiently, and thrive in fast-paced, results-oriented environments
• Experience working cross-functionally with both marketing and non-marketing teams to unlock new opportunities for efficiency and productivity at scale.
• Comfort in analyzing and pulling meaningful insights from both quantitative and qualitative data
• Fluency with first principles around email marketing, journey and automation, data analysis, segmentation, targeting, A/B testing, and a nuanced understanding of what converts for certain audiences
• Values a data-informed, experiment-oriented working style, embraces continuous improvement, and aligns with our Superhuman values
• Experience and excitement using AI to improve your workflows and efficiency

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities