Lifecycle Marketing Specialist

Boston, MA (Remote)

$65K/yr – $86K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end lifecycle email programs from design to testing and optimization, extending to multi‑channel journeys across email, SMS, and push, with governance and continuous improvement.

Develop modular, accessible emails with HTML/CSS
Implement personalization and dynamic content using AMPscript
Lead testing and optimization through A/B and QA processes

Job Description

Responsibilities

Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
Build personalization and dynamic content using basic AMPscript
Test emails across devices and clients using tools such as Litmus or Email on Acid
Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
Conduct internal and external quality assurance, including stakeholder review and approval workflows
Identify testing opportunities and collaborate with partners to support A/B and optimization testing
Participate in peer code reviews to ensure quality and consistency
Support documentation, versioning, and governance of templates, modules, and logic blocks
Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Requirements

Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
Strong proficiency in HTML and CSS, with a solid understanding of email best practices
Knowledge of responsive and mobile‑first design for email
Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
Self‑directed and comfortable working independently with minimal supervision
Passion for email development, lifecycle marketing, and continuous improvement
3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles

Preferred

Knowledge of SQL preferred
Experience working with a Customer Data Platform (CDP)
Experience working with CloudPages
Proficiency with AMPscript
Understanding of marketing performance metrics and how campaigns support broader business goals

Benefits

discretionary bonus
health, dental and other wellness plans
401(k) contributions

Edelman Financial Engines

For more than 35 years, Edelman Financial Engines has been helping people move their financial lives forward.Our founders set the tone for our mission – giving individual investors access to sophisticated investment modeling tools that were previously available only to institutional investors, and providing financial planning and wealth management advice with the belief that everyone should have a trusted financial advocate who is always acting in their best interests. Today, we’re one of America’s top independent wealth planning and workplace investment advisory firms, serving more than 1.3 million clients (as of Dec. 2024).Our unique combination of high-tech and high-touch services helps people wherever they are on their personal financial journey. Through our Wealth Management services, we deliver straightforward wealth planning and investment advice to help individuals and families connect the dots between key parts of their financial life so they can build, grow, protect and preserve their wealth. Through our Employer Services, we work with many of the nation’s leading employers, offering an integrated suite of personalized financial solutions to support employees across their major life events and milestones – from their first paycheck all the way through retirement.In serving clients from coast to coast, we know that when individuals have better confidence and command over their own financial journey, this can have a positive lasting impact on families, communities, and generations over time. This mission-driven purpose is deeply embedded in our values, our culture, and across all of our teams.

Founded in 1987

Santa Clara, California, USA

1.5K employees (98 in marketing)

www.edelmanfinancialengines.com