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Edelman Financial Engines

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

For more than 35 years, Edelman Financial Engines has been helping people move their financial lives forward.Our founders set the tone for our mission – giving individual investors access to sophisticated investment modeling tools that were previously available only to institutional investors, and providing financial planning and wealth management advice with the belief that everyone should have a trusted financial advocate who is always acting in their best interests. Today, we’re one of America’s top independent wealth planning and workplace investment advisory firms, serving more than 1.3 million clients (as of Dec. 2024).Our unique combination of high-tech and high-touch services helps people wherever they are on their personal financial journey. Through our Wealth Management services, we deliver straightforward wealth planning and investment advice to help individuals and families connect the dots between key parts of their financial life so they can build, grow, protect and preserve their wealth. Through our Employer Services, we work with many of the nation’s leading employers, offering an integrated suite of personalized financial solutions to support employees across their major life events and milestones – from their first paycheck all the way through retirement.In serving clients from coast to coast, we know that when individuals have better confidence and command over their own financial journey, this can have a positive lasting impact on families, communities, and generations over time. This mission-driven purpose is deeply embedded in our values, our culture, and across all of our teams.
Founded in 1987
Santa Clara, California, USA
1.5K employees (98 in marketing)
www.edelmanfinancialengines.com

People

Marketing leadership

Megan Hanley
Megan Hanley
Chief Marketing Officer
At the company for 2 years 9 months
Brian Babineau
Brian Babineau
SVP, Head of Brand
At the company for 1 year 7 months
Lindsay Bittinger
Lindsay Bittinger
VP of Lifecycle Marketing
At the company for 2 years
Chris Diskin
Chris Diskin
Vice President, Client & Prospect Marketing
At the company for 2 years 2 months

Hiring activity

Open marketing jobs over time

16 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 5 years ago

Funding history

Mar 2021

Private Equity Round Edelman Financial Engines

Audience

Monthly website visitors
225.7K
Month over month+20.3%
Quarter over quarter+17.6%
Top sourceDirect (52.9%)
Ad budget per month$431.6K
Average search rank45.3
Traffic source mix
Direct
52.9%
Search
41.4%

News

Prime Capital CEO calls Edelman’s client theft allegations 'baseless and anticompetitive'
Nov 21, 2025 • Citywire
Edelman lashes out at Prime Capital CEO, recruiting head in new poaching suit
Nov 20, 2025 • Citywire
Deals & Recruiting Roundup: Beacon Pointe, Cetera, Edelman And More
Oct 21, 2025 • Wealth Solutions Report

Links

www.edelmanfinancialengines.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +4.8% year over year
Referral
4.4%
Paid referral
1.1%
Social
0.3%

LinkedIn followers

Follower count and growth

Total followers

38.3K

12-mo growth

+12.2%

Monthly growth

+1.8%

Salaries

Typical salary range

$145,500 – $194,200

/ yr

Median base

$128,500

Median total

$128,500

Median experience

8 years

Submissions

10

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Contribute

Open positions16 open marketing positions

Edelman Financial Engines logo

Lifecycle Marketing Manager

Edelman Financial Engines

Boston, MA (Remote)

$84K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Edelman Financial Engines logo

Lifecycle Marketing Specialist

Edelman Financial Engines

Boston, MA (Remote)

$65K/yr - $86K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago
Edelman Financial Engines logo

Creative Director, Copy (Remote)

Edelman Financial Engines

USA (Remote)

$134K/yr - $179K/yrIn-houseFull-time
4 weeks ago
Edelman Financial Engines logo

Financial Consultant - Client Growth & Retention (Phoenix, AZ Hybrid)

Edelman Financial Engines

Phoenix, AZ (Hybrid)

$85K/yr - $98K/yrIn-houseFull-time
4 weeks ago
Edelman Financial Engines logo

Institutional Client Marketing Associate

Edelman Financial Engines

Boston, MA (Remote)

$64K/yr - $86K/yrIn-houseFull-time
4 weeks ago
Edelman Financial Engines logo

Creative Director, Copy (Remote)

Edelman Financial Engines

USA (Remote)

$134K/yr - $179K/yrIn-houseFull-time
2 months ago
View all 16 jobs

Edelman Financial Engines insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1987
Headquarters
Santa Clara, California
Employees
1001-5000
Flat last 12mo
Marketing team
98
7% of company
53 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2022-03-28 -> 2025-11-24
Headcount (12 months)
+4.8%
Last funding round
61 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
225.7K
Month over month+20.3%
Quarter over quarter+17.6%
Top sourceDirect (52.9%)
Traffic source mix
Direct
52.9%
Search
41.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 32.8K organic clicks / 21.6K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+3,612
Ad budget per month
$431.6K
Average search rank
45.3
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

38.3K

12-mo growth

+12.2%

Monthly growth

+1.8%

Job openings

Shows open jobs, growth, and role changes.

Main result
16 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-02-01
Open jobs growth
—
Biggest role change

Marketing team size

Shows saved marketing team size.

98
7% of the company • 53 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 98.

Funding

Shows saved funding data.

Last raise
Private Equity
5 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
5 years ago

News

Shows saved company news.

Prime Capital CEO calls Edelman’s client theft allegations 'baseless and anticompetitive'
Nov 21, 2025 • Citywire
Edelman lashes out at Prime Capital CEO, recruiting head in new poaching suit
Nov 20, 2025 • Citywire
Deals & Recruiting Roundup: Beacon Pointe, Cetera, Edelman And More
Oct 21, 2025 • Wealth Solutions Report
4.4%
Paid referral
1.1%
Social
0.3%
—
Latest open role
Sr. Director, Retirement Services (Remote)