Lifecycle Marketing Manager

Responsibilities

• Design, build, and continuously evolve lifecycle experiences across email, in-app messaging, and other customer touchpoints that help users realize value faster and move confidently from signup to paid.
• Identify customer-journey friction that cannot be solved through lifecycle messaging alone, develop evidence-based recommendations, and drive prioritization and execution with Product, Growth, Engineering, Marketing, and Customer Success.
• Audit Mailgun’s existing lifecycle programs and independently prioritize, redesign, retire, or build journeys based on performance.
• Establish the lifecycle measurement framework, use performance and product-usage data to identify opportunities, and own optimization of activation, conversion, engagement, retention, and attributed revenue.

Requirements

• 5+ years of experience leading lifecycle marketing initiatives within a B2B SaaS organization, ideally in a product-led growth (PLG) subscription business.
• Proven success building and optimizing lifecycle programs using experimentation, customer insights, and data to improve activation, conversion, and retention.
• Strong project management and prioritization skills, with the ability to independently balance multiple initiatives and drive them to completion.
• Experience partnering with cross-functional teams, including Product, Growth, Marketing, Customer Success, and Engineering, to deliver customer-focused outcomes.
• Excellent written and verbal communication skills, with the ability to translate customer insights and data into actionable recommendations.
• Experience with lifecycle marketing platforms, in-app messaging tools (such as Gainsight), marketing automation platforms, and product analytics tools.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.