Lifecycle Marketing Manager

Responsibilities

• Develop and manage lifecycle marketing programs across acquisition, onboarding, activation, paid conversion, retention, reactivation, and expansion.
• Partner closely with Product to map customer journeys, define meaningful activation milestones, and identify where users stall or drop off.
• Build and optimize automated campaigns across email, SMS, in-app messaging, and push notifications based on user behavior, account attributes, and lifecycle stage.
• Create onboarding programs that help users complete setup, take their first meaningful action, and build repeat usage.
• Develop programs that bring inactive users back, help stalled users make progress, and encourage trial or free users to become paying customers.
• Identify opportunities for upgrades, cross-sell, and broader adoption based on product usage and customer needs.
• Develop and test acquisition programs across relevant communities, industry creators, referral programs, paid advertising, and retargeting.
• Build referral and sharing programs that encourage users to introduce Continuum to colleagues, customers, and business partners.
• Partner with Product and Engineering to define the events, attributes, integrations, and data needed for targeting, campaign triggers, and measurement.
• Own campaign execution, including segmentation, copy, workflow configuration, quality assurance, testing, and reporting.

Requirements

• 4–7+ years of experience in lifecycle marketing, growth marketing, product marketing, product-led growth marketing, or a related role.
• Experience building lifecycle programs for a self-service, product-led, SaaS, marketplace, or app-based business.
• Experience building behavior-based segments, automated journeys, and triggered campaigns.
• Strong understanding of onboarding, activation, paid conversion, retention, and expansion metrics.
• Experience working closely with Product and Engineering on event tracking, customer data, and in-product experiences.
• Ability to analyze funnels and user cohorts, identify opportunities, and translate findings into specific experiments.
• Strong copywriting skills, with the ability to write concise messages that help users take action.
• Experience testing acquisition, referral, community, creator, or paid programs and evaluating the quality of the users they bring in.
• Strong project management skills and attention to detail, including campaign testing and quality assurance.
• Comfortable working in a fast-paced startup environment and driving work forward independently.

Preferred

• Analytical and curious about user behavior
• Proactive and resourceful
• Strong sense of ownership and urgency
• Comfortable balancing strategy with hands-on execution
• Thoughtful about message timing, relevance, and frequency
• Creative problem-solver
• Clear and collaborative communicator
• Comfortable working through technical dependencies
• Disciplined about testing and learning
• Focused on customer value and measurable growth

Benefits

• Benefits: A comprehensive benefits plan, including health insurance and unlimited PTO.