Lifecycle Marketing Lead, Payer

Responsibilities

• Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app) that move members through the funnel—from sign-up and onboarding through to ongoing care and health outcomes.
• Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.
• Identify friction points in the member lifecycle journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.
• Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.
• Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.
• Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies.
• Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance.
• Stay up-to-date on engagement strategies and bring innovative thinking to the table.
• Act as the marketing lead for our Payer member experience, collaborating closely with Product, Data, Customer Success, and Clinical teams.
• Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned.

Requirements

• 6–10+ years in lifecycle, CRM, or growth marketing, ideally in a consumer healthtech organization.
• Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience.
• Deep familiarity with marketing automation platforms— Iterable strongly preferred .
• Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
• Solid understanding of behavioral and personalized marketing tactics.
• Strong communication and collaboration skills, with experience working cross-functionally.
• Creative and resourceful, with a strong bias for action and testing.
• A genuine passion for mental health and a respect for the people behind the metrics.

Preferred

• Iterable strongly preferred

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub , which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.