Leader, Marketing Partnerships

Responsibilities

• Campaign Planning
• Define audience targeting (Ideal Customer Profiles), customer journeys, campaign briefs, channel mix, and budget allocation. Develop lead generation strategies and partner with the Demand Generation and Digital teams on campaign execution and lead capture. Plan digital media investments, organic digital strategies, in-person events and trade shows, digital events, and SDR engagement.
• Campaign Activation & Measurement
• Partner with Field Marketing to execute campaign plans across local markets and regions for the Fire & Security portfolio, aligning efforts with long-range business plans and revenue targets. Work closely with the Demand Generation team to track, analyze, and report key performance indicators.
• Sales Collaboration
• Ensure alignment between marketing and sales teams on target accounts, campaign execution, and pipeline goals. Improve the handoff process between marketing and sales through clearly defined processes and KPIs.
• Stakeholder Management
• Build trust with and influence senior stakeholders across business units, Marketing leadership, and Sales/Commercial organizations.
• Team Leadership
• Lead and motivate a team of marketing managers and specialists to develop and activate campaigns. Provide coaching, mentorship, and professional development. Foster a highly engaged team environment and support strong employee engagement outcomes.

Requirements

• 10+ years of progressive experience in marketing and communications, demand generation, digital marketing, events, and/or marketing operations within a B2B environment.
• Proven ability to lead major initiatives through project planning, stakeholder management, operational execution, problem solving, and KPI reporting.
• Demonstrated success managing lead generation and campaign programs with measurable pipeline and revenue impact.
• Experience leading teams and managing agencies or external vendors.
• Strong ability to develop, motivate, and lead both direct reports and agency partners.
• Exceptional organizational and project management skills.
• Comfortable engaging directly with customers and colleagues in the field.
• Strong understanding of lead management, sales funnels, CRM systems, and Salesforce.
• Data-driven decision maker focused on measurable business outcomes.
• High-energy professional who inspires enthusiasm and collaboration.

Preferred

• Experience in the commercial Fire & Security industry.
• Demonstrated experience leveraging AI to drive marketing effectiveness and operational efficiency.
• Experience partnering with field sales teams on sales enablement and marketing initiatives.
• Familiarity with Lean and continuous improvement methodologies, including 80/20 and Kaizen.

Benefits

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental and vision care
• On-the-job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy