Lead, Product Marketing Manager - Measurement

Responsibilities

• Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
• Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
• Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
• Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.

Requirements

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles

Preferred

• Product marketing or product strategy experience with advertising products at scale in a technology company
• Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
• Third-party measurement expertise or thought leadership in the space

Benefits

• Snap Inc is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!