Responsibilities

• Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approach
• Monitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction
• Develop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to win
• Deliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantages
• Collaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategies
• Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports
• Synthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales plays
• Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration

Requirements

• 7+ years of experience in product marketing, competitive intelligence, market research, or a related field
• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
• Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
• Foundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)
• Proven track record of building and maintaining strong relationships with sales, product management, and other cross-functional teams
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
• An ability to work both independently and collaboratively
• Bachelor's degree or higher in a related field of study

Preferred

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space
• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
• Master’s degree or MBA

Benefits

• Start-up equity
• Full health, vision & dental coverage
• Catered lunches & dinners for in office employees
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget
• 401k plan