Lead Marketing Analyst

Own the analytics backbone for marketing across dashboards, attribution, data governance, and pipeline impact, working with Revenue Operations and IT to align CRM and Martech, while turning data into actionable performance stories.

• Performance Reporting and Executive Insights
• Build and maintain automated dashboards that track core marketing KPIs, ensuring they are credible and decision-ready for senior leadership.
• Deliver recurring performance reports that identify key drivers and forecast implications for future growth.
• Establish and monitor leading indicators that provide early signals on campaign health and funnel efficiency.
• Owns marketing systems, methodologies, and KPI/governance frameworks to ensure consistent measurement and data-driven decision making.
• Pipeline and Revenue Attribution
• Analyze marketing's contribution to pipeline and revenue using multi-touch attribution models aligned to strategic growth priorities.
• Partner with Revenue Operations and IT to ensure seamless integration and alignment between marketing data infrastructure and CRM systems.
• Develop reporting that clearly communicates marketing's impact on pipeline coverage and revenue targets.
• Data Governance and Funnel Analytics

• Monitor and optimize the lead and account lifecycle, driving alignment on funnel stages and handoff rules to improve end-to-end visibility.
• Apply rigorous data and process governance, including taxonomies and routing, to increase speed and consistency.
• Identify bottlenecks in conversion and partner with cross-functional teams to implement scalable, automated solutions.
• Campaign and Channel Optimization
• Evaluate campaign performance across the platform ecosystem, including CDPs and MAPs, to synthesize findings into clear recommendations.
• Run A/B tests and design experiments with statistically meaningful outcomes to drive platform ROI.
• Translate complex data into storytelling to help the team understand why performance trends are occurring and what to do next.

• Requirements
• 8+ years of experience in marketing analytics, growth analytics, or a related data role, ideally at an enterprise scale.
• Strong proficiency in SQL and experience pulling data from a data warehouse such as Snowflake, BigQuery, or Redshift.
• Hands-on experience with BI tools like Power BI and a deep understanding of integrated MarTech ecosystems.
• Deep familiarity with CRM and Marketing Automation Platforms such as Salesforce and Eloqua.
• Solid understanding of B2B marketing funnels, lead and account definitions, and closed-loop reporting.
• Ability to communicate complex data clearly to both technical and non-technical audiences.

• Nice to Have
• Experience with ABM orchestration and intent platforms like 6sense.
• Experience with marketing attribution platforms like Bizible.
• Knowledge of privacy-by-design and data stewardship as applied to enterprise marketing data and analytics.
• Familiarity with Python or R for statistical analysis or automation.
• Industry experience driving measurement in B2B, enterprise, fintech, or platform-based businesses.

• Benefits
• We value flexibility in how and where work gets done, and we recognize strong performance with meaningful rewards—because your contributions should drive both business success and your own personal growth.
• medical insurance, paid time off (PTO), 401k company match, paid parental leave, education reimbursement, disability coverage and mental health & wellness support