Lead, HCP Programmatic Measurement Strategy

Responsibilities

• Lead measurement strategy across the full product lifecycle, including developing frameworks that prove campaign performance and incremental outcomes (impressions, CTR, viewability, PLD, TRx/NRx), creating measurement playbooks for client facing teams, and defining future state capabilities such as closed loop HCP–patient impact and outcome based optimization. Lead forecasting strategy/tooling within our system. Develop documentation around key processes
• Collaborate with analytics, product, and external data partners (IQVIA, Crossix, Symphony, PurpleLab) to integrate advanced studies, validate performance, represent ProviderConnect in clients’ MMM models, and ensure accurate visibility across cross channel reporting.
• Shape and communicate the value story for ProviderConnect by translating complex ad tech and data concepts (deterministic targeting, device mapping, predictive audience modeling) into clear narratives and leveraging clinical insight to map patient clinical audiences to HCP targets.
• Serve as a key strategic voice across Product, Client Experience, Sales Enablement, and Data Science, driving alignment throughout cross functional launch planning.
• Partner with Commercial and Client Experience teams to evangelize differentiators such as predictive HCP targeting, DTC synergy, and activation through Freewheel DSP, and collaborate with agencies and DSP partners on best practices for audience segment and managed service models.
• Represent Phreesia as a thought leader in client meetings, industry events, and roundtables (e.g., FiercePharma), shaping the market’s understanding of HCP programmatic advertising.
• Create internal messaging, training materials, and measurement focused enablement to reinforce understanding of ProviderConnect’s value proposition, audience strategy, and performance metrics.
• Partner with Marketing to develop case studies, white papers, and success stories that illustrate real world results and strengthen internal and client-facing measurement consistency.

Requirements

• 7–10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma, healthcare, or ad tech, with deep understanding of DSPs, SSPs, ad networks, HCP audience data (NPI‑based targeting, clean rooms, deterministic device matching), and hands‑on experience with Freewheel or other DSPs, audience solutions (Swoop, Crossix), 3rd‑party ad serving (GAM360), and BI/analytics tools.
• Deep understanding of DSPs, SSPs, ad networks, and HCP audience data (NPI-based targeting, clean rooms, deterministic device matching).
• Proven track record of leading measurement or analytics initiatives for HCP or healthcare media campaigns.
• Experience crafting GTM narratives or marketing positioning for data-driven ad products strongly preferred.
• Strategic thinker and an expert communicator who can translate data and technology into persuasive narratives.
• Familiarity with healthcare data privacy regulations (HIPAA, de-identification standards).